Premium slots portfolio to go live in South Africa via Jackpot City Casino
Booming Games Strengthens Presence in Africa
Booming Games, a prominent developer of online slots, has taken another significant step in its African expansion strategy through a new content partnership with Betway Africa. The deal will see Booming Games’ popular titles made available to South African players via Jackpot City, Betway’s dedicated online casino platform.
This collaboration is the latest move in Booming Games’ aggressive push into regulated markets across the African continent. With the addition of South Africa, the supplier now boasts a footprint that stretches across key territories including Ghana, Kenya, Uganda, and others.
South African Players Gain Access to Premium Slots
The deal will introduce a variety of Booming Games’ flagship slots to South African players, including fan-favourites such as:
Buffalo Hold and Win Extreme 10,000
Gold Gold Gold 5000
Cash Pig 2
This launch significantly enhances the diversity of the casino content available to Betway customers, complementing the operator’s existing strength in sports betting. South Africa represents one of the most advanced and regulated online gambling markets in Africa, offering immense opportunity for content suppliers like Booming Games.
Craig Osborn, Head of Product at Betway Africa, remarked on the alignment between the two companies: “Their portfolio and approach to game design align well with what our players enjoy. The partnership will further strengthen our offering and bring added variety to our entertainment lineup.”
Driving Growth with Strategic Leadership and Brand Partnerships
Booming Games has been pursuing creative and commercial innovation to support its growth. In May 2025, the firm appointed Craig Asling as its new Director of Games to lead the creative strategy and sustain high-quality game development as the company scales.
Moreover, the brand continues to benefit from its unique partnership with Ronaldinho, the Brazilian football icon and 2005 Ballon d’Or winner. The collaboration, announced in late 2023, has seen Booming Games launch branded slot content that leverages Ronaldinho’s global appeal—an effort that resonates especially well in football-loving African markets.
Strategic Alignment with Betway’s Vision
Betway, which has been operational in South Africa since 2017, is widely recognized for its sports betting dominance. However, the company has been bolstering its online casino offering through the Jackpot City brand, creating the perfect channel for Booming Games’ titles to reach a broader audience.
Solomon Godwin, Head of Africa at Booming Games, emphasized the synergy: “This collaboration underscores our commitment to delivering premium gaming experiences to players across the region. As a leading tier-one operator, Betway aligns perfectly with our growth ambitions.”
Conclusion: A Win-Win for Both Players and the Market
The Booming Games–Betway partnership is a strategically timed move for both parties. It empowers Betway to enhance its casino vertical with premium, modern slot content, while enabling Booming Games to deepen its reach into Africa’s most lucrative gaming market. With strong leadership, celebrity partnerships, and an expanding library of over 100 titles, Booming Games is positioning itself as a key force in the continent’s rapidly evolving iGaming landscape.
