Exclusive Streaming Rights for African Football Fans
SportyTV has secured a groundbreaking partnership with Spanish second-division club CD Leganés. The deal grants the fast-growing streaming platform exclusive broadcasting rights for all remaining Leganés matches this season across Sub-Saharan Africa.
Bridging European Football with African Audiences
The agreement marks SportyTV’s first foray into European football coverage, strategically expanding its sports portfolio beyond African leagues. Football fans from Nigeria to South Africa will now enjoy:
Live broadcasts of all Leganés matches in LaLiga Hypermotion
Exclusive pre-match and post-match analysis in English and French
On-demand replays and highlight packages
“This partnership reflects our commitment to bringing top-tier football to underserved markets,” said SportyTV CEO Miguel Puche. “African fans deserve access to competitive European football beyond just the Premier League and LaLiga giants.”
Strategic Play in Competitive Streaming Market
The deal comes as African streaming platforms intensify competition for European football rights:
Rival platforms currently focus mainly on Premier League and Serie A
CD Leganés boasts growing African interest with several players from the continent
Cost-effective acquisition compared to elite division broadcasting fees
Industry analysts note this could pave the way for more second-tier European clubs to tap into Africa’s 600 million football fans. With mobile streaming penetration growing rapidly across the continent, SportyTV positions itself as the home for alternative football content.
Enhanced Features for Subscribers
SportyTV will supplement the live coverage with:
Dual-language commentary (English/French)
Data-driven match insights powered by new analytics partners
Interactive fan polls and social media integration
The Leganés matches begin streaming immediately, with this weekend’s clash against Barcelona serving as the first broadcast under the new deal. Existing SportyTV subscribers will receive access at no additional cost, while new users can claim a 14-day free trial.
This partnership signals a new era of accessibility for African football enthusiasts, providing unprecedented access to rising European talents and competitive matches beyond the traditional football powerhouses.
Will other European clubs follow Leganés’ lead? Industry watchers suggest more mid-tier teams may soon target Africa’s passionate football market through similar streaming deals.
