Raketech Group Holding has announced two key leadership changes. Kathryn Baker has been nominated as the new Chair of the Board, while Magnus Alebo, a seasoned industry entrepreneur and executive, is set to join the board as a non-executive member. Both appointments will take effect on 30 July 2025, coinciding with the planned departure of current Chair Ulrik Bengtsson.
A Critical Moment for Raketech’s Transformation
The leadership overhaul comes at a defining moment for Raketech, following a difficult financial year. For FY 2024, the company posted €61.2 million in revenue but registered a substantial operating loss of €55 million, driven largely by impairments, slowing affiliate performance, and strategic restructuring. The affiliate marketing group — best known for its focus on the iGaming and sports betting sectors — has been under pressure to adapt to shifting market dynamics, regulatory challenges, and increased competition.
The proposed appointments are widely interpreted as part of a broader effort to restore strategic focus, improve board governance, and re-align Raketech’s growth model across core and emerging markets.
Kathryn Baker: Steady Hands in Governance and Growth Strategy
Kathryn Baker brings a distinguished track record in corporate governance, private equity, and iGaming leadership, having previously served as Chair of Catena Media and as a board member of Gaming Innovation Group (GiG). Her extensive experience in navigating high-growth digital businesses and investor relations is expected to be instrumental in Raketech’s next phase.
Her appointment signals a renewed emphasis on transparency, long-term value creation, and strategic capital allocation, especially as the company seeks to stabilise its financial base and reposition itself in key European and North American markets.
Magnus Alebo: Marketing-Driven Innovation and Operational Expertise
Joining the board alongside Baker is Magnus Alebo, who has held leadership roles at Betsson Group, William Hill, and Hero Gaming. Perhaps most notably, Alebo is the founder of Casumba Media, a digital affiliate that now forms part of the Raketech portfolio. His expertise spans performance marketing, customer acquisition, and operator-side business models, offering Raketech valuable insight into affiliate monetisation and scalable marketing frameworks.
Alebo’s hands-on understanding of both B2C and B2B gaming operations positions him to guide Raketech through product diversification and innovation — two critical areas identified as levers for future growth.
CEO Comments and Strategic Outlook
Raketech CEO Johan Svensson welcomed the new board composition:
“Their leadership experience and deep sector expertise will be a significant asset. I look forward to working with both of them as we focus on executing our strategy and delivering sustainable growth for our shareholders.”
Svensson’s remarks underline a broader recalibration at Raketech, which now appears to be shifting from rapid M&A activity toward organic growth, technology-driven affiliate tools, and content scalability.
Conclusion: Resetting the Compass for 2025 and Beyond
While the FY 2024 results underscored serious structural and financial challenges, the appointment of Kathryn Baker and Magnus Alebo may mark a turning point in Raketech’s recovery narrative. With a clear mandate to stabilise the business, sharpen strategic execution, and foster innovation in affiliate marketing, the reconstituted board could steer the company into a more sustainable and profitable chapter in 2025 and beyond.
