Industry Veteran to Drive Creative Innovation and Global Portfolio Growth
Booming Games has announced the appointment of Craig Asling as its new Director of Games, strengthening its leadership team amid a period of creative expansion and international growth. The hire signals the company’s intent to scale its slot game development and innovation strategy across regulated markets worldwide.
Asling brings over 12 years of experience in the iGaming industry, having held pivotal roles at industry-leading companies such as IGT PlayDigital, iSoftBet, and ESA Gaming. At IGT, he served as Creative Director and Head of Games Innovation, spearheading the design and launch of high-performing slot titles while shaping product strategies.
A Proven Track Record in Slot Development
Throughout his career, Asling has gained a reputation for creative leadership and technical expertise, from building HTML5 development teams to managing the full life cycle of game production. His deep understanding of game mechanics, UI/UX design, and player engagement has helped elevate product portfolios and enhance brand competitiveness.
At Booming Games, Asling will oversee the creative direction, game design, and product roadmap for upcoming releases. He will also play a critical role in mentoring internal teams and supporting cross-functional content delivery initiatives.
“I’m thrilled to be joining Booming Games at such an exciting time,” said Asling. “The team’s passion and creative drive are truly inspiring. I’m looking forward to contributing to the next generation of standout titles and ensuring our portfolio continues to exceed player expectations around the world.”
Strengthening Global Ambitions
The appointment comes as Booming Games expands its global footprint, including its recent entry into the African market through a partnership with World Star Betting. The move reflects the studio’s broader aim of delivering innovative, localized content to emerging and established regions alike.
Moritz Blume, VP of Games at Booming Games, praised the appointment:
“Craig’s appointment marks a significant milestone for our company. His proven leadership and exceptional creative vision perfectly align with our mission to deliver top-tier gaming experiences. We’re excited to welcome him on board and look forward to the impact he’ll make.”
With Asling at the helm of its game development division, Booming Games is poised to deliver a new wave of content tailored for modern players and next-gen platforms.
