Strategic alliance aims to boost operator growth in a market of over 130 million fantasy sports players
Advisory and consultancy powerhouse SCCG Management has announced a strategic partnership with BeatFantasy, a fast-growing Indian sports data and fantasy analytics company. The partnership is geared toward enabling SCCG’s global clients to scale responsibly and profitably within India’s complex yet promising real-money gaming (RMG) landscape.
Unlocking India’s 130 Million-Strong Fantasy Sports Market
India represents one of the most promising territories for fantasy sports, with an estimated 130 million users as of 2021. Fueled by widespread smartphone access, affordable data, and a deep-seated passion for sports like cricket, football, and kabaddi, the sector has attracted major players and startups alike. However, navigating the country’s diverse legal and cultural environment remains a challenge.
This is where BeatFantasy comes in. Leveraging AI-powered analytics, real-time data, and precision retargeting, the platform not only enhances user experience but also boasts an impressive 40% reduction in customer acquisition costs for operators. The platform helps users optimize fantasy lineups by analyzing player stats, weather, and other match-specific variables.
SCCG’s Strategic Vision for India
Stephen Crystal, SCCG Founder and CEO, emphasized the long-term significance of India in global wagering:
“We see India as one of the most significant long-term opportunities in the global wagering landscape. With BeatFantasy, we’re opening the door for operators to engage India’s next generation of RMG players in a way that’s responsible, effective, and profitable.”
SCCG brings to the table a robust network of operators, suppliers, and investors, while BeatFantasy contributes deep regional expertise, product localization, and regulatory compliance tailored for the Indian environment.
Navigating the Legal Terrain: Skill vs. Chance
India’s legal framework for gambling remains rooted in the colonial-era Public Gambling Act of 1867, which prohibits games of chance, but states retain autonomy over gambling regulations. The Indian Supreme Court’s 2021 ruling that fantasy sports are games of skill created a landmark opportunity, differentiating the vertical from banned gambling activity.
This distinction allows platforms like BeatFantasy to operate legally in most Indian states, placing SCCG’s clients in an optimal position to enter a regulated—but fast-evolving—market without breaching compliance thresholds.
Looking Ahead: Data, Personalization, and Ethical Growth
With the strategic alliance in place, SCCG’s clients can tap into BeatFantasy’s advanced data engines, lineup builders, and retention tools that are already tailored for Indian audiences. Anirudh Agarwal, CEO of BeatFantasy, sees the partnership as a growth accelerator:
“We’re excited to help operators succeed in India’s fast-growing and dynamic ecosystem.”
As the Indian RMG industry continues to expand—especially in tier-2 and tier-3 cities—strategic collaborations like this may become the blueprint for market entry and sustainable scale. With personalization, legal clarity, and responsible play as cornerstones, the SCCG-BeatFantasy alliance could help define the next chapter in India’s fantasy sports story.
