Strategic Partnership Aims to Transform Niche Sport into Global Entertainment & Betting Product
SCCG Management, a leader in advisory services for the gaming industry, has partnered with FLI Golf, a rising disc golf league, to help scale the sport into a globally recognized entertainment and wagering product. The collaboration underscores a broader vision: merging emerging sports formats with data-rich, bettable content that caters to today’s sports entertainment consumers.
The agreement tasks SCCG with delivering business development, sponsorship acquisition, capital raising, and wagering advisory services to the disc golf league, supporting FLI Golf’s ambitions to revolutionize how disc sports are consumed, monetized, and wagered upon.
FLI Golf: Disc Golf Meets Stadium Sports
FLI Golf operates on a proprietary stadium-style format, transforming traditional disc golf into a fast-paced, broadcast-friendly team competition. Each match is divided into timed halves with professional commentary, halftime analysis, and high-quality production—elements typically reserved for mainstream sports like football or basketball.
Currently, the league owns all teams and boasts international representation, with athletes from the U.S., Finland, Estonia, and Laos. The next growth phase includes franchising teams, expanding internationally, and leveraging their extensive player performance data for use in regulated sports betting markets.
Betting, Tribal Gaming & Fan Engagement
One of the most innovative aspects of the SCCG-FLI partnership is its integration strategy with U.S. tribal casinos. SCCG plans to bring live FLI Golf events to tribal gaming venues—creating new revenue channels for casinos and offering on-site sports betting activations around the events.
SCCG’s experience with tribal gaming entities, such as Osage Nation Gaming, places it in a unique position to spearhead this crossover between emerging sports and regulated wagering environments.
CEO Endorsements Highlight Growth Potential
Stephen Crystal, SCCG Founder and CEO, praised the league’s future-forward model:
“FLI Golf has created something truly special – a disruptive, fan-first league that’s built for the modern sports landscape. We see massive potential in their model, not only as a sport, but as an entertainment platform that aligns perfectly with the future of wagering and data-driven engagement.”
The move follows SCCG’s recent expansion into AI-powered CRM and gamification through the launch of Smartico USA, underlining a larger push toward interactive fan experiences and hyper-personalized player journeys across the iGaming sector.
The Road Ahead
As FLI Golf gears up for franchising and international tournaments, the partnership with SCCG signals a significant leap toward mainstream visibility and regulated market integration. With SCCG actively introducing the league to sportsbook operators, compliance consultants, and data providers, the collaboration could set a precedent for how non-traditional sports transition into regulated betting and media ecosystems.
