Strategic content rollout includes fan-favourites like Gummy Giga Match and Immortal Ways Sweet Coin
RubyPlay Makes US Debut with BetMGM
RubyPlay has officially launched its online casino content in New Jersey through a high-profile partnership with BetMGM, marking a pivotal step in the game developer’s North American expansion strategy. This launch brings several of RubyPlay’s most popular titles, including Gummy Giga Match, Diamond Explosion Patriots, Mad Hit Wild Alice, and Immortal Ways Sweet Coin, to one of the most competitive and highly regulated online casino markets in the United States.
The rollout follows a successful collaboration between RubyPlay and BetMGM in Ontario, which served as the operator’s first testbed for the supplier’s content. With licensing approvals in place, this New Jersey integration paves the way for further US deployments expected later in 2025.
Strategic Milestone in North American Expansion
Dr. Eyal Loz, Chief Product Officer at RubyPlay, hailed the development as a “game-changing milestone,” underscoring the company’s intention to scale its North American operations through strategic operator alliances. BetMGM, one of the leading iGaming operators in the US, offers RubyPlay a high-visibility platform in a market with growing player demand for differentiated, mobile-optimized content.
RubyPlay’s entrance into New Jersey is not only a commercial win but a regulatory one, reflecting its ongoing investment in compliance and market adaptation. New Jersey, known for its stringent gaming standards, serves as a benchmark jurisdiction and a gateway for broader expansion into states like Michigan and Pennsylvania.
Global Strategy: Partnering for Reach and Localisation
Beyond the US, RubyPlay is actively enhancing its global distribution strategy. In April 2025, the company signed a content deal with QTech Games, granting access to emerging iGaming markets in Asia, Africa, Eastern Europe, and Latin America. That agreement added titles such as Immortal Ways Diamonds and Mayan Cache to QTech’s mobile-first platform, which prioritises localised performance and cultural relevance.
RubyPlay’s global roadmap focuses on direct integrations with market-leading operators and distributors to ensure flexibility, platform compatibility, and regulatory readiness. Its content is currently live with several partners in Europe and Latin America, and the company continues to seek new partnerships aligned with regional growth objectives.
What’s Next?
With the BetMGM deal in New Jersey secured, RubyPlay is preparing for additional launches in other regulated US states, pending further licensing approvals. This phased approach reflects the studio’s cautious but confident entry into a fragmented, fast-evolving North American iGaming ecosystem.
By leveraging strong operator relationships and prioritising content quality, RubyPlay is positioning itself as a rising force in regulated global markets. Its hybrid strategy of market penetration via top-tier platforms and localised game delivery is aimed squarely at building brand recognition and sustained player engagement across continents.
Bottom Line: RubyPlay’s launch with BetMGM in New Jersey marks a strategic inflection point for the supplier, underscoring its commitment to US market growth and its rising influence in the global iGaming space.
