Expansion Through the Powered By Relax Programme
Relax Gaming, a leading iGaming aggregator and content supplier, has expanded its Powered By Relax programme by onboarding TaDa Gaming, a rising game studio known for its diverse portfolio and rapid growth across emerging markets. The new partnership will see TaDa Gaming’s titles — including slots, crash games, table games, bingo, and fishing-shooting games — made available across Relax’s global distribution network.
This move further strengthens Relax’s reputation as a dynamic content aggregator, continuously adding value for its operator partners by integrating innovative and regionally resonant content.
TaDa’s Glocalisation Strategy Pays Off
Founded with a strategic vision of “Glocalisation” — blending global reach with local market relevance — TaDa Gaming has developed over 60 certified titles specifically tailored for regional tastes. The studio has gained strong traction across Latin America, particularly Brazil, and is also certified in highly regulated jurisdictions including Malta, the UK, Sweden, Greece, Portugal, Italy, and Romania.
The Glocalisation model has shown notable success in 2025, with localized content outperforming generic offerings in key markets.
Industry Leaders Embrace the Synergy
Katie Fraser, Relax Gaming’s Head of Partnership Success, expressed enthusiasm for the collaboration:
“Bringing TaDa Gaming on board is a fantastic move. Their broad content range, from top-performing slots to unique fishing-shooting titles, offers immediate value for our operator partners. We’re especially impressed by their Glocalisation approach and strong regional traction, which perfectly aligns with our own vision as an aggregator.”
TaDa Gaming’s Ray Lee, Director of Business Development, added:
“We’re excited to be joining the Powered By Relax programme, which marks a significant milestone in our growth journey. This partnership opens up new opportunities for us to reach wider audiences and deliver regionally resonant content through a trusted and high-performing aggregation platform.”
Growing Ecosystem and Strategic Synergies
This deal follows Relax Gaming’s recent expansion of its Dream Drop jackpot network, which introduced fast-paced Daily Jackpots aimed at increasing player engagement. The integration of TaDa Gaming adds even more depth to the aggregator’s rapidly growing content catalogue, reinforcing its position as a go-to platform for innovative and diverse iGaming experiences.
As Relax continues to prioritise scalable partnerships with ambitious and certified studios, the addition of TaDa Gaming highlights its commitment to global growth through local excellence.
