PrizePicks, one of the fastest-growing daily fantasy sports (DFS) operators in the United States, has signed a multi-year partnership with Major League Baseball’s Houston Astros, further strengthening its presence in professional baseball and sports entertainment.
DFS Integration Hits Daikin Park and Beyond
The newly inked agreement designates PrizePicks as the official DFS partner of the Houston Astros, with plans for both in-stadium and digital brand activations. Fans attending games at Daikin Park will soon see the PrizePicks logo featured prominently across static and rotational signage, integrating the brand into the heart of the Astros’ home environment.
PrizePicks will also gain presence in radio broadcasts, with a dedicated “More or Less” segment featured before each game on the Astros Radio Network. This aligns the DFS experience directly with pre-game analysis, engaging listeners with a dynamic fantasy twist.
City Connect Monday Gets a DFS Boost
Adding another layer to the partnership, PrizePicks will collaborate with the Astros on their City Connect Monday campaign. On these Mondays—when the team dons their Nike City Connect uniforms—fans can participate in special promotions, including a chance to win a $10,000 PrizePicks lineup and tickets to future Astros games.
The initiative reflects a growing trend in sports marketing, where digital platforms like PrizePicks merge with live fan experiences to boost engagement both in the stadium and online.
Industry Leaders React to the Deal
PrizePicks CMO Mike Quigley, who joined the company earlier this year after leadership roles at EA Games, YouTube, and Niantic, emphasized the interactive vision behind the deal.
“This partnership is all about bringing more fun and bigger rewards to PrizePicks players in Houston,” said Quigley. “We’re rolling out new promotions and experiences that make following the Astros even more exciting for fans—both at the ballpark and at home.”
Echoing this enthusiasm, Matt Richardson, Vice President of Corporate Partnerships for the Houston Astros, highlighted the synergy between the two brands:
“We are thrilled to add PrizePicks as an official Astros partner. PrizePicks continues to invest in Major League Baseball and is committed to engaging fantasy sports fans in both a responsible and fun way.”
PrizePicks Expands Its Baseball Roster
This isn’t PrizePicks’ first swing in the MLB. In April, the DFS platform extended its partnership with the Atlanta Braves, a collaboration that originally began in 2020. The renewed agreement includes more brand visibility and fan promotions at Truist Park, showing the company’s long-term commitment to America’s pastime.
With MLB teams like the Astros and Braves on board, PrizePicks is positioning itself as a major player in the fantasy sports and fan engagement landscape, especially as digital interactivity continues to transform the way audiences experience live sports.
Conclusion:
This latest move by PrizePicks signals a broader strategy to embed DFS into the everyday experience of MLB fandom. With strategic promotions, in-venue presence, and creative content integrations, fans can expect a deeper, more rewarding connection with their teams—and with fantasy sports.
