Pragmatic Play has officially launched a custom-designed live casino studio in Vienna, built exclusively for Win2day, Austria’s state-controlled online gaming platform. This marks a groundbreaking achievement as the first dedicated single-operator live casino studio in Europe, tailored specifically for the Austrian market.
A Personalized Gaming Experience for Austrian Players
The Vienna-based facility offers a truly localized experience, featuring:
- Native German-speaking live dealers for seamless interaction
- Ultra-HD streaming with premium cinematic production
- Custom-designed game variants available only on Win2day
- Studio design infused with Austrian themes and branding
- Advanced lighting and sound systems for immersive gameplay
This unique setup allows Win2day to deliver a highly differentiated product in a competitive iGaming landscape.
Strategic Value for Both Partners
For Win2day, the collaboration brings:
- A competitive edge through exclusive, localized content
- Enhanced player engagement with culturally resonant offerings
- Increased brand loyalty through immersive live casino experiences
For Pragmatic Play, the studio signifies:
- Deeper integration into regulated European markets
- A scalable model for future operator-specific solutions
- Stronger ties with a national government partner
Capitalizing on Market Growth
Austria’s iGaming sector is experiencing rapid growth, especially in live dealer gaming. There is increasing demand for tailored content and modernized offerings, in line with government efforts to innovate responsibly.
“Creating this bespoke studio underlines our commitment to providing market-specific solutions,” said Pragmatic Play’s Chief Commercial Officer. “We’re excited to support Win2day in delivering a truly one-of-a-kind player experience.”
The studio debuts with exclusive versions of classic table games, with more localized content planned based on player feedback, marking a major step forward in Pragmatic Play’s strategy for live casino dominance.
