New instant betting feature delivers outcomes in seconds using simulations of real scheduled sporting events, supporting global expansion and product diversification strategy.
Meridianbet has rolled out Flash Bet, a new proprietary betting product engineered to significantly accelerate wagering outcomes by leveraging sports simulations directly linked to real-world scheduled events. The innovation marks a strategic milestone for the operator as it expands its portfolio of internally developed technology to support international growth.
Built in-house by Meridianbet’s technology division, Flash Bet is currently launching through a phased multi-market deployment across the company’s international operational footprint. The system enables users to place bets on predictive simulations of future sports fixtures, with results delivered in seconds to provide a faster alternative to traditional pre-match betting.
In contrast to established virtual sports segments, where gameplay typically revolves around fictional events designed specifically for wagering, Flash Bet anchors its simulations to real fixtures already present on the sporting calendar. The operator described this approach as a hybrid between standard sportsbook markets and virtual gaming, offering a rapid-play format without departing from real-world sports integrity frameworks.
The product supports a range of player controls, including adjustable simulation speeds and real-time animated result visualisation. Meridianbet anticipates Flash Bet will appeal particularly during off-peak live sports windows, between major fixtures, and in markets where users increasingly seek short-session betting experiences.
A staggered rollout is being implemented across Meridianbet’s network of 18 active regulated and emerging markets. According to the company, this phased approach is designed to provide incremental user data that will guide product optimisation, user experience refinement, and localised market tailoring prior to broader scale distribution.
The launch comes amid continued growth in the virtual and simulated sports betting sector. Market data referenced by Meridianbet values the global vertical at approximately $12.68bn in 2024, with projections indicating a near quadrupling to $44.52bn by 2032. The operator views Flash Bet as a strategic tool to capitalise on this expansion and increase engagement time within its betting ecosystem.
Flash Bet’s introduction also aligns with Meridianbet’s broader roadmap to expand its catalogue of proprietary products alongside third-party integrations. The group was formally acquired by Golden Matrix Group earlier in 2025, concluding a protracted transaction process and establishing an expanded corporate structure to support global scale.
This year, Meridianbet has deepened its content strategy through a partnership with 7777 Gaming, integrating casino, instant win, and slot solutions into its platform. The operator has also increased its geographical footprint, securing regulatory approval in Nigeria to launch B2B operations under its licensed subsidiary, Masterlive Network Limited.
With Flash Bet now active in initial markets and further deployment planned, Meridianbet is positioning the product as a core differentiator in an increasingly competitive betting landscape, reinforcing its thesis that speed, personalisation, and proprietary innovation will define the next phase of sportsbook evolution.
