Global Brand Relaunch Meets Motorsport’s Biggest Stage
Lottery.com and its sister brand Sports.com have announced a high-profile dual sponsorship at the 109th Indianapolis 500. The strategic activation will see British drivers Callum Ilott and Louis Foster represent the two brands, marking a major step in the companies’ rebranding and international growth initiatives.
This moment serves not only as a global relaunch for Lottery.com but also introduces Sports.com’s official debut in the global sports and media space — on one of the world’s most-watched sporting stages.
Two British Drivers, Two Global Brands
IndyCar standout Callum Ilott will carry the Lottery.com branding for the full 2025 season as part of a 12-race sponsorship deal with Prema Racing’s No. 90 car. Ilott, a former F1 reserve driver and experienced competitor in the IndyCar series, expressed enthusiasm about the partnership:
“This isn’t just a one-race deal – we’re working together through the rest of the 2025 season and I couldn’t be more excited.”
Joining him at the Indy 500 is rising star Louis Foster, the 2024 Indy NXT Champion, who will drive the No. 45 Rahal Letterman Lanigan Racing car branded with Sports.com. Though Foster’s deal currently covers only the Indy 500, both sides suggest it may be extended based on performance and alignment.
Backed by Strategic Investment and Motorsports Ties
The dual sponsorship follows an $18 million investment secured by Lottery.com in December 2023 from Prosperity Investment Management, with support from United Capital Investments. The capital infusion was aimed at accelerating growth in digital gaming, live entertainment, and global sports media.
Prosperity’s deep ties to motorsports — including relationships with Ilott, F1 driver Alex Albon, and Le Mans champion Mike Conway — played a crucial role in shaping the initiative. With more than half a million spectators expected at the Indy 500 and hundreds of millions of global viewers, the exposure is poised to deliver enormous value for both brands.
A Signal of Long-Term Intent
Matthew McGahan, CEO of Lottery.com and Sports.com, sees this moment as the culmination of two years of restructuring:
“This is a global brand relaunch for Lottery.com and a coming out party for Sports.com on one of the world’s biggest sporting platforms. This sponsorship marks more than visibility; it’s a signal of intent.”
The partnership highlights the brands’ ambition to reshape fan engagement and sports media consumption across North America, Latin America, and Asia, laying the groundwork for a broader push into interactive entertainment and next-gen iGaming.
