Lawmakers push for reforms to curb youth gambling and enhance industry oversight
Raising the Legal Gambling Age to 21
Kenya’s gambling landscape is poised for significant changes under the proposed Gambling Control Bill (National Assembly Bill No. 70 of 2023). Lawmakers are seeking to raise the legal gambling age from 18 to 21, aiming to shield younger individuals from the risks associated with betting. If enacted, this shift would align Kenya with jurisdictions that enforce stricter age limits to promote responsible gambling practices.
The bill further proposes penalties for operators who fail to comply, including fines and possible license suspensions. This underscores the government’s intention to enforce compliance rigorously.
Minimum Bet Set at Ksh50 to Discourage Excessive Play
A key provision of the bill is the introduction of a minimum betting threshold of Ksh50 (US$0.39) across all platforms. Proponents believe that increasing the entry cost could deter casual or underage players from frequent participation. However, critics argue that the move might also disproportionately affect low-income players while benefiting large operators.
Dagoretti North MP Beatrice Elachi voiced concern, stating that the powerful influence of betting firms could shape legislation to their advantage. Nonetheless, the measure is widely regarded as a step toward curbing irresponsible gambling behaviors.
Stricter Advertising Rules and Enhanced Verification
The bill includes comprehensive controls on gambling advertisements, particularly those aired outside watershed hours, to limit exposure to minors. This comes on the heels of the Betting Control and Licensing Board’s (BCLB) recent 30-day ban on gambling ads due to an alarming surge in promotional content.
Additionally, the proposed law mandates enhanced verification processes. Users registering on gambling platforms would be required to submit a selfie holding their national ID, ensuring stricter identity checks and reducing underage access.
Industry and Public Reactions
While the legislation is still under review, it is expected to undergo public and stakeholder consultations. Lawmakers, such as Kimani Ichung’wah, argue that the reforms are necessary to combat the growing social risks associated with gambling, including youth addiction and financial distress.
Kenya has regulated gambling since 1966 under the Betting, Lotteries and Gaming Act (BLGA), but the industry has since transformed with the rapid rise of online betting. The new bill reflects efforts to modernize oversight in line with emerging digital trends.
Outlook: Toward a Responsible Gambling Framework
The Gambling Control Bill represents a significant policy shift toward responsible gambling and stricter regulatory control. By raising the legal gambling age, enforcing higher minimum bets, and tightening ad restrictions, Kenya is signaling its intent to curb problem gambling and protect vulnerable populations.
However, as debates continue, the balance between consumer protection and the interests of the gaming industry will shape the final version of the legislation. If passed, the reforms could redefine Kenya’s gambling sector and set a precedent for other African markets facing similar challenges.
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