Collaboration to enhance lottery and iGaming experience with robust tech, content, and responsible play tools
A Strategic Alliance to Modernize Azerbaijan’s Lottery Sector
Groove Technologies has entered into a landmark partnership with Azerlotereya OJSC, Azerbaijan’s state lottery operator, to revolutionize the nation’s digital gaming infrastructure. This collaboration is more than just a tech upgrade—it’s a strategic push to bring world-class iGaming experiences to Azerbaijani players.
With an eye on modernization and innovation, the deal will see Groove integrate its scalable, secure, and high-performance gaming platform into Azerlotereya’s digital offering. Backed by a vast portfolio of 15,000+ games from over 150 global providers, Groove’s platform promises to enhance content variety, gameplay quality, and operational agility.
Seamless Technology and Player-Centric Features
Groove’s infrastructure brings real-time data analytics, AI-driven engagement tools, and high-speed transaction processing, ensuring a smooth, uninterrupted user experience. These enhancements are crucial in a growing market like Azerbaijan, where digital penetration and mobile-first behavior are reshaping how consumers interact with gaming products.
Importantly, Groove’s platform is embedded with responsible gaming safeguards—tools that monitor user behavior, enforce deposit limits, and promote safe play. This aligns with both Groove’s and Azerlotereya’s commitment to player welfare and regulatory compliance, ensuring sustainable long-term engagement.
Voices from the Partnership
Rachel Tourgeman, Head of Partnerships at Groove, noted that Azerlotereya’s choice underscores Groove’s reputation for reliability, scalability, and content diversity. “We’re proud to bring a premium, frictionless experience to players while setting a new benchmark in digital lottery entertainment,” she stated.
Yahale Meltzer, Co-Founder and COO of Groove, emphasized the long-term vision:
“We don’t just power gaming platforms—we power possibilities. Azerlotereya shares our ambition to use technology as a tool for transformation, and this is just the beginning.”
Groove’s Expanding Global Influence
Founded in 2016 and headquartered in Israel, Groove Technologies has grown into a key aggregator and platform provider within the iGaming space. Its partnerships with content developers like Onlyplay and SmartSoft Gaming have helped create one of the most diverse game libraries in the market.
By adding Azerlotereya to its client roster, Groove not only enters a new national market but also cements its role in reshaping digital lottery infrastructure in emerging regions. This partnership is likely to open further doors in Eastern Europe and Central Asia, as more state-run operators seek modernization through private-sector expertise.
Conclusion: Future-Focused, Tech-Led Gaming Evolution
With this collaboration, Azerlotereya gains access to best-in-class digital tools, while Groove continues its momentum as a transformative force in global iGaming infrastructure. As the industry shifts toward personalization, regulation, and real-time experiences, such alliances set the stage for a new era in lottery and gaming innovation.
