Global online sportsbook Betway has announced a strategic partnership with Abelson Sports to upgrade its in-app live broadcast listings, aiming to offer users real-time visibility into televised and streamed sports events. This collaboration is set to enhance Betway’s user engagement by aligning its betting markets with accessible live coverage of matches across the globe.
Bringing Live Broadcasts to the Forefront
The integration of Abelson’s DATA service into Betway’s platform provides real-time listings of over 560,000 annual sports broadcasts, covering more than 111,000 events from 36 international markets. Users will now be able to see which games are live on TV, OTT platforms, or online streams directly within the Betway app, offering a more cohesive experience for sports fans who bet while watching.
Abelson Sports, recognized for its robust global data solutions, delivers listings from over 1,100 channels across five continents. This partnership ensures that Betway users can easily locate where to watch their favorite events, enhancing both the viewing and betting experience.
Strategic Growth Through Tech Integration
Commenting on the partnership, Reuben Thomas, Sales Director at Abelson Sports, said, “We are excited to help Betway create a seamless sports experience for fans around the world.” Meanwhile, Betway CEO Anthony Werkman emphasized the company’s focus on innovation: “This is another important step in our mission to provide users with the best possible information and entertainment experience within our apps.”
Future of User-Centric Betting
As the sports betting industry leans more heavily on data and tech integration, Betway’s move signals a shift toward more immersive and intuitive platforms. By providing live broadcast information at users’ fingertips, Betway continues to solidify its position as a forward-thinking operator in the highly competitive global iGaming space.
