Fans enjoy interactive game, meet Júlio César, and win final tickets in a grand finale event
Global betting brand bet365 capped off its inaugural season as an official UEFA Champions League global partner with a dynamic weekend of fan-focused activations in Munich, the host city for this year’s final between Inter Milan and Paris Saint-Germain.
Big Ticket Giveaway Goes Live in London and Munich
The highlight of the celebration was the Big Ticket Giveaway Game, hosted both online and on the ground in London and Munich. This interactive campaign invited fans to take part in an odds-based predictor challenge, testing their football knowledge to win coveted tickets to the final match.
Eight lucky winners in Munich were awarded pairs of tickets after successfully predicting a series of match outcomes during the live event held in the city.
Júlio César Joins Fans for Champions League Magic
Adding star power to the occasion, former Inter Milan and Brazil goalkeeper Júlio César—a UEFA Champions League winner himself—joined fans on stage. He not only helped facilitate the competition but also shared stories, posed for photos, and gave interviews during the event.
“Giving fans the chance to attend the biggest game in club football made me so happy,” said César. “It was an incredible event from bet365, and being part of it brought back great memories.”
A Fitting Finale to a Season of Fan Engagement
The Munich event marked the culmination of bet365’s extensive season-long campaign, which saw the brand give away over 2,600 Champions League tickets through various activations. The effort underlined its commitment to engaging fans directly and enhancing the matchday experience.
“As we approached the epic climax of our first season as a global partner, we wanted to finish on a high,” said Ben Reeves, bet365’s Global Deputy Head. “We’ve proven why it’s Never Ordinary at bet365.”
🇧🇷 From Brazil to Bavaria: Fan Reactions
Among the final winners was Rodrygo, a Brazilian football enthusiast now living in Munich. After spotting promotional signage in the city, he queued up to take part in the predictor challenge.
“I was so happy to win! I don’t know how I got all four answers right—maybe Júlio César was my lucky charm,” he said.
Global Reach and US Expansion
While focused on its European partnership with UEFA, bet365 continues its expansion across the Atlantic. The operator has recently launched services in Tennessee and Illinois, reinforcing its global ambitions and adapting its market-leading content to US audiences.
With the UEFA Champions League final now complete, bet365’s experiential marketing push leaves a lasting impression, proving that football fandom extends well beyond the pitch—and bet365 intends to be at the heart of it.
