Expanded schedule introduces Brunchtime and Drivetime games to boost player engagement and betting frequency
A Deeper Collaboration in Live Numbers Betting
Sports Information Services (SIS) has broadened its partnership with Hollywoodbets, one of South Africa’s leading betting operators, by rolling out two additional daily 49’s live draws. The new games, Brunchtime and Drivetime, represent a strategic enhancement of Hollywoodbets’ live Numbers offering, reinforcing both companies’ commitment to delivering high-frequency, real-time betting content.
This expansion builds on an already established relationship between SIS and Hollywoodbets, reflecting growing demand for fast-paced number-based betting products across regulated African markets. By increasing draw opportunities throughout the day, the operator is positioned to capture stronger engagement metrics and extended player session times.
Introducing Brunchtime and Drivetime Draws
The newly added draws are scheduled at 11:49 am and 4:49 pm UK time, corresponding to 12:49 pm and 5:49 pm in South Africa. These carefully timed releases are designed to align with peak leisure and commuting periods, maximizing accessibility and participation.
49’s draws have become increasingly popular due to their simplicity, rapid outcomes, and consistent scheduling. The addition of Brunchtime and Drivetime complements existing draws, creating a more robust daily betting calendar that encourages repeat interaction without requiring long-term wagering commitments.
Broadcast Integrity and Operational Reliability
All draws are conducted live from SIS’s UK production studios, leveraging the company’s fully managed end-to-end delivery infrastructure. This includes draw execution, live broadcasting, content streaming, and integrity safeguards.
SIS’s live draw solutions are recognized for their emphasis on transparency, fairness, and technical resilience, factors that are critical in regulated betting environments. Hollywoodbets benefits from a turnkey integration that ensures stable uptime, regulatory compliance, and seamless player experience across retail and digital channels.
Driving Engagement Through High-Frequency Content
The introduction of additional live draws reflects a broader industry trend toward high-frequency betting formats. Such products are particularly effective in maintaining daily engagement cycles, improving retention rates, and diversifying wagering portfolios.
For Hollywoodbets, the enhanced 49’s schedule creates more touchpoints throughout the day, strengthening cross-sell potential and sustaining momentum between major sports events. For SIS, the move underscores its strategy of deepening operator relationships by expanding content footprints rather than simply onboarding new clients.
Positioning for Growth in African Betting Markets
Africa’s betting landscape continues to evolve, with operators seeking innovative ways to balance entertainment value, responsible gaming principles, and regulatory obligations. Live Numbers games offer predictable structures and controlled risk exposure, making them attractive additions to modern betting ecosystems.
By extending their collaboration, SIS and Hollywoodbets are not only responding to consumer demand but also shaping the competitive dynamics of live betting content in the region. The launch of Brunchtime and Drivetime draws marks another step toward richer, more dynamic wagering experiences for players.
