Partnership Targets Brazil and Broader Latin American Growth
Playson, a fast-growing digital entertainment supplier, has announced a new partnership with Cactus Gaming, a prominent iGaming technology provider. The deal marks a significant step in Playson’s expansion strategy across Brazil and the wider Latin American (LatAm) region, tapping into one of the most dynamic and rapidly evolving gaming markets in the world.
As part of the collaboration, operators using Cactus Gaming’s platform will gain direct access to Playson’s premium portfolio of games, including popular titles like 3 Pots Riches: Hold and Win, Burning Fortunator, and Luxor Gold: Hold and Win.
Seamless Integration, Expanding Market Reach
Cristhian Zito, Playson’s Head of LatAm Squad, described the collaboration as “thrilling,” underlining its importance in strengthening Playson’s foothold in key regional markets.
“This collaboration not only expands our presence in Brazil and the wider LatAm region but also brings our diverse portfolio of engaging games to a broader audience,” Zito said. “Our integration with Cactus Gaming’s platform has been seamless.”
The integration is expected to accelerate Playson’s visibility among new operators and players throughout the region, offering Cactus Gaming’s clients the chance to diversify their gaming catalog with immersive, high-quality slot content.
A Boost for Cactus Gaming’s Offerings
For Cactus Gaming, known for providing API solutions, sports betting odds feeds, and comprehensive iGaming libraries, the addition of Playson’s games adds depth to its existing platform.
Tiago Carneiro, Chief Revenue Architect at Cactus Gaming, expressed confidence in the partnership’s potential:
“Adding Playson’s globally renowned games portfolio onto our gaming platform is a major boost. The high-quality graphics and immersive gameplay will no doubt capture the attention of our extensive operator network and their players.”
Global Expansion Momentum
Playson continues to strengthen its international footprint. In addition to this LatAm move, the company recently secured partnerships in Europe, including a high-profile deal with Hrvatska Lutrija in Croatia. With a library of around 91 games, featuring mechanics like Hold and Win, Megaways, Multichance, and Multiplier, Playson is positioning itself as a versatile content provider with global appeal.
