The Alcohol and Gaming Commission of Ontario (AGCO) has taken decisive action against media outlets running advertisements for unregulated gambling operators, highlighting concerns over consumer protection and market integrity. Over a dozen traditional and digital media companies have been formally contacted with directives to cease promoting offshore betting sites that lack proper licensing in Ontario, with Bodog prominently named as a key offender.
Bodog’s Continued Presence Despite Restrictions
Bodog, an online sportsbook operated by Il Nido, is not licensed to offer gambling services within Ontario’s regulated market. Despite geo-blocking measures implemented in other Canadian provinces such as Quebec and Nova Scotia, the platform remains accessible to Ontario residents. The AGCO asserts that Bodog’s persistent advertising on credible media channels risks confusing consumers, potentially leading them to believe the operator complies with local regulations when it does not.
Protecting Consumers and Upholding Standards
Ontario’s regulated iGaming framework, jointly overseen by AGCO and iGaming Ontario, enforces rigorous standards for game fairness, player safety, anti-money laundering, and data privacy. The regulator emphasizes that unlicensed operators operating outside this framework pose significant risks, undermining public safety and distorting competitive fairness.
AGCO CEO and Registrar Dr. Karin Schnarr emphasized the crucial role of media organizations in upholding social responsibility. “By refusing to carry advertising from unregulated and high-risk operators like Bodog, media outlets can help protect Ontarians and reinforce the integrity of the regulated market,” Schnarr stated.
Broader Enforcement and Industry Oversight
The AGCO’s campaign follows previous enforcement actions, including a high-profile settlement with Woodbine Entertainment concerning animal welfare standards after multiple racehorses were euthanised due to track safety issues. That agreement required enhanced safety protocols and independent oversight, underscoring AGCO’s commitment to maintaining rigorous regulatory standards across all gambling-related activities.
Looking ahead, the AGCO plans to continue collaborating with domestic and international partners to monitor illegal gambling activity, focusing on strengthening compliance within advertising and media spheres. This proactive approach aims to ensure that consumers receive clear, accurate information while supporting a fair and safe gaming environment in Ontario.
Key Takeaways:
- AGCO demands media halt ads for unlicensed gambling operators like Bodog.
- Bodog remains accessible in Ontario despite geo-blocking in other provinces.
- Advertising unregulated sites risks consumer confusion and market distortion.
- AGCO urges media to act responsibly in protecting players and maintaining industry integrity.
- Ongoing efforts include enhanced cooperation to tackle illegal gambling promotion.
This crackdown reflects Ontario’s broader commitment to safeguarding its rapidly growing iGaming market and ensuring that all operators comply with established laws and ethical standards
