Partnership Aims to Strengthen Safer Gambling Frameworks
Mindway AI, a leader in AI-powered player protection solutions, has announced a strategic partnership with BetComply, a prominent gambling compliance consultancy. The collaboration is poised to deliver a powerful combination of cutting-edge technology and regulatory expertise to help operators meet increasingly stringent safer gambling requirements across global markets.
The partnership will integrate Mindway AI’s advanced early detection systems, which leverage artificial intelligence and neuroscience to identify risky gambling behavior, with BetComply’s deep knowledge of compliance frameworks, licensing standards, and responsible gambling best practices.
Together, the firms aim to offer gambling operators a holistic solution that seamlessly blends technology-driven player safeguarding with robust regulatory compliance strategies.
Addressing Regulatory Pressures in Global Markets
With regulators worldwide — from the UK Gambling Commission to authorities across Europe and North America — sharpening their focus on player protection, gambling operators face growing pressure to implement effective responsible gambling measures. The Mindway AI–BetComply partnership directly responds to these challenges by helping operators proactively manage player risk and demonstrate regulatory adherence.
Mindway AI’s flagship solution, Gamalyze, uses behavioral tracking and psychological profiling to assess individual player risk levels, enabling early interventions. By combining this with BetComply’s consultancy services, operators can embed technical and procedural safeguards into their operations, reducing the risk of regulatory breaches.
Industry Experts Welcome Integrated Approach
Rasmus Kjaergaard, CEO of Mindway AI, emphasized the strategic value of the partnership: “By aligning our sophisticated technology with BetComply’s compliance expertise, we can offer operators a comprehensive toolkit that supports both player well-being and regulatory requirements.”
BetComply echoed this sentiment, noting that the collaboration will empower clients to “navigate complex compliance landscapes while actively protecting players.”
As responsible gambling becomes an increasingly central focus of industry regulation, this partnership positions both companies — and their clients — at the forefront of safer gambling innovation.
