UK-based sportsbook Midnite has launched a headline-grabbing campaign at the 2025 World Snooker Championship: a £25,000 giveaway tied to the sport’s rarest achievement—a 147 maximum break.
How It Works
Dubbed the “Midnite Maximum,” the promotion is simple but electrifying. At the start of each session at the iconic Crucible Theatre in Sheffield, a seat number is drawn randomly. If a player compiles a perfect 147 break during that session, the fan in the selected seat wins £25,000. The idea is to turn every shot into a potential life-changing moment, not just for the players, but for the audience.
Rarity of the 147
Achieving a 147 is the holy grail in professional snooker—completing a frame with 15 reds, 15 blacks, and all the colors in succession. Only 14 such breaks have been recorded at the Crucible in the tournament’s decades-long history. Two of those happened in 2023, and momentum is building. Just ahead of this year’s championship, Welsh player Jackson Page etched his name into the record books with two 147s in a single qualifying match—something never done before on the pro tour.
Brand Strategy with a Competitive Edge
Midnite, founded in 2018, has grown into a dynamic force in the UK iGaming scene. With over 110 staff and a growing portfolio that now includes casino games and horse racing, the company is setting itself apart by delivering fan-first innovations. This giveaway isn’t just about publicity—it’s about putting fans in the spotlight, quite literally.
Co-founder Nick Wright summed it up: “We want fans to feel the same adrenaline as players chasing perfection. The Crucible is magic, and we’re raising the stakes—on and off the table.”
Looking Ahead
This promotion not only aligns with Midnite’s brand as a next-gen betting platform but also highlights the company’s commitment to making sports more immersive. As competition in the sports betting world intensifies, such unique campaigns could define how operators win hearts—and wagers—in the future.
