Authorities certify model casinos and newly trained specialists as public engagement initiatives reach more than 250,000 participants
Macau’s authorities have formally concluded a major responsible gambling campaign with a certificate presentation ceremony recognising both industry compliance and the development of new professional talent within the sector. The event underscored the Government’s continued emphasis on responsible gambling as a core pillar of sustainable gaming industry development.
The closing ceremony was jointly organised by the Social Welfare Bureau, the Gaming Inspection and Coordination Bureau (DICJ) and the University of Macau’s Institute for the Study of Commercial Gaming, and was held at MGM Cotai. Senior government officials, representatives from gaming concessionaires and members of the academic community attended the event, which also served as a platform to review the outcomes of the 2025 campaign.
According to the organisers, the year-long initiative delivered more than 150 responsible gambling promotional projects across both online and offline channels. These activities included a mascot design competition, interactive educational games, street-level outreach programmes and targeted engagement initiatives aimed at young people. Collectively, the campaign reached more than 250,000 participants, reflecting a broad public response and increased awareness of responsible gambling principles.
Speaking at the ceremony, DICJ Director Ng Wai Han emphasised that strengthening public understanding of responsible gambling remains a priority, particularly as Macau’s economic recovery progresses and the gaming sector continues to evolve. She reiterated that responsible gambling is not only a social responsibility but also a legal obligation for gaming concessionaires, playing a crucial role in ensuring the industry’s orderly, healthy and sustainable development.
Ng noted that gaming operators are required to submit regular reports detailing their responsible gambling measures, while authorities conduct on-site inspections to assess their effectiveness. She added that enforcement efforts also include monitoring access controls for individuals barred from casinos and maintaining oversight of operators’ ongoing compliance.
During the ceremony, 15 casinos and gaming venues were recognised as model units for exemplary implementation of responsible gambling practices. In addition, certificates were awarded to 175 individuals who successfully completed accredited training programmes, including courses for professional gambling counsellors and responsible gambling instructors.
An exhibition area highlighting key outcomes of the 2025 campaign was also set up at the venue, providing an opportunity for experience sharing and reinforcing collaboration among government bodies, operators and educational institutions.
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