“Follow the Yellow Brick Road” Debuts Across Four Key Markets
Light & Wonder has unveiled its latest branded slot, “The Wizard of Oz – Follow the Yellow Brick Road,” marking the second digital installment in its ongoing partnership with BetMGM Casino. The game is now live exclusively in New Jersey, Michigan, Pennsylvania, and Ontario, reflecting a strategic deployment across high-performing, regulated North American markets.
Following the successful release of “The Wizard of Oz – Over the Rainbow” in April 2025, this new title furthers Light & Wonder’s cross-platform gaming vision. The new slot is built around a 5-reel, 40-payline configuration and features multiple gameplay enhancements, including expanding wilds, themed bonus rounds, and a suite of progressive jackpots. Players will once again encounter beloved characters like Dorothy, the Scarecrow, the Tin Man, and the Cowardly Lion, with audiovisual elements inspired directly by the iconic 1939 film.
Strategic Licensing and Platform Expansion
This launch underscores Light & Wonder’s ongoing commitment to leveraging licensed IP for digital growth, especially within tightly regulated jurisdictions. By tapping into a universally recognized brand like The Wizard of Oz, the company continues to blend nostalgia with modern gameplay mechanics, a model that has proven highly successful in both online and land-based environments.
The exclusive nature of the deal with BetMGM Casino positions both partners to maximize user engagement and retention, particularly among casual and entertainment-focused slot players. BetMGM has become a preferred partner for Light & Wonder’s high-value launches, due in part to its robust U.S. market share and digital infrastructure.
Positive Financial Momentum and Market Diversification
Light & Wonder’s financials remain on an upward trajectory. In Q1 2025, the company reported its 16th consecutive quarter of revenue growth, with total revenues reaching $774 million, and adjusted EBITDA climbing 11% to $311 million. The recent $850 million acquisition of Grover Gaming’s charitable gaming assets further highlights its diversification strategy, as it moves beyond traditional verticals into charitable and community-based gaming.
This expansion complements the rollout of branded slots like Follow the Yellow Brick Road, showcasing the company’s broader ambitions to dominate content supply across both physical and digital gaming channels.
Responsible Gaming at the Core
Importantly, the new slot release is integrated with responsible gaming tools, reinforcing Light & Wonder’s corporate ethos of ethical play. With built-in features such as spending limits, session timeouts, and educational prompts, the game adheres to regulatory guidelines in all four active jurisdictions.
The slot is distributed via Light & Wonder’s global content marketplace and sets the stage for additional branded IP releases expected later this year. As the company deepens its footprint in North America, titles like Follow the Yellow Brick Road exemplify its approach: iconic storytelling, cross-platform innovation, and regulatory compliance rolled into a seamless user experience.
