New earning rate, cashback incentives and extended point validity aim to boost player engagement
Fontainebleau Las Vegas has overhauled its Fontainebleau Rewards programme, unveiling a more generous earning structure for slot players and launching a new year-long cashback initiative. The enhancements, which took effect on 3 June 2025, reflect the resort’s effort to better reward consistent slot activity and entice both new and returning guests.
More Points, Faster: Coin-In Threshold Cut by Half
Under the new structure, slot players now earn one Play Point for every $2.50 of coin-in, compared to the previous requirement of $5. This effectively doubles the rate at which players accrue points, providing quicker access to loyalty rewards such as free play, dining credits and hotel perks.
“Our goal is to better align rewards with player activity,” said Kevin Sweet, SVP of Slot Marketing and Operations. “This revised structure puts more value in the hands of our guests and recognises both gaming and non-gaming spend.”
New “Fontainebleau Cash Back” Programme
A notable addition is the “Fontainebleau Cash Back” scheme, which offers $20 in cash for every 5,000 Play Points earned. The initiative will run on a rolling basis, with the first redemption window set for December 2025. Additional periods will be announced in the months ahead.
This incentive complements existing rewards such as Slot Free Credit—new enrollees receive $10 instantly, with a pathway to up to $1,000 in credits after accumulating 500 points.
Extended Point Validity and Tier-Based Benefits
In a move welcomed by loyal guests, the property has extended the expiration date for Play Points to 31 August 2025. This applies retroactively, meaning points previously scheduled to lapse under older terms will remain valid.
Guests can also benefit from tier-specific perks, including waived resort fees, food and beverage discounts, late checkout options, and other exclusive offerings tailored to frequent players.
No Changes to Table Game Rewards—for Now
While slot-related incentives received a major overhaul, no adjustments have been made to table game rewards or other gaming segments at this time. This indicates Fontainebleau is prioritising digital and machine-based engagement, a sector that often generates the highest margins for integrated resorts.
Property Evolution Since Launch
Fontainebleau Las Vegas officially opened in December 2023 after securing final regulatory approvals. The resort has since been active in refining its operations, including a notable legal dispute with Wynn Resorts in early 2024 over alleged employee solicitation. Despite the challenges, the resort remains committed to growing its market share on the competitive Las Vegas Strip.
As the loyalty programme evolves, industry observers will watch how these customer-centric adjustments affect foot traffic, brand loyalty, and revenue metrics heading into 2026.
