New over-the-table live roulette stream from London’s iconic Empire Casino marks a major step in both companies’ omnichannel expansion strategies
Ezugi has strengthened its presence in the live casino market with the launch of a new Over-The-Table (OTT) roulette product developed in partnership with Metropolitan Gaming. The newly unveiled M!Live Empire Casino Roulette will be streamed directly from the Empire Casino in Leicester Square, London, one of the UK’s most recognisable land-based gaming venues.
The live roulette game will initially be made available through the Metropolitan Gaming website, giving the operator’s customers early access to the product before it is rolled out across Ezugi’s wider international network in the coming weeks. By leveraging Ezugi’s OTT technology, the partnership aims to replicate the atmosphere, pace, and authenticity of a physical casino environment while delivering the convenience of online access.
The M!Live Empire Casino Roulette experience is designed to mirror the feeling of sitting at a real roulette table on the Empire Casino gaming floor. Players will be able to interact with professional dealers in real time, observe live game play, and engage in an immersive environment that closely reflects an in-person visit to the venue. This approach supports the growing industry trend toward omnichannel gaming, where operators seamlessly connect land-based and digital experiences.
Jamie Fish, Regional Manager for the UK and Western Europe at Ezugi, said the collaboration represents an important milestone for both companies. “We’re delighted to partner with Metropolitan Gaming to implement our OTT solution to support their digital expansion plans and deliver an omnichannel experience to their customers across the UK,” he said. “We’re equally thrilled to share the energy of this pulsating gaming floor in Leicester Square, London with our operators and partners across the globe.”
Daniel Lindsay, Interactive Managing Director at Metropolitan Gaming, added that the partnership allows the company to extend the distinctive atmosphere of Empire Casino beyond its physical location. “Partnering with Ezugi enables us to bring the unique environment of Empire Casino directly into the homes of our customers,” he said. “This OTT M!Live Empire Casino Roulette launch is a key step in our omnichannel strategy, allowing us to engage players in new ways while remaining true to the premium and authentic casino experience our brand represents.”
The launch follows Ezugi’s continued global expansion in the live-dealer segment. Late last year, the supplier also announced a partnership with PointsBet, enabling the integration of its portfolio of localised and speciality live casino games into the operator’s platform in Ontario. The new collaboration with Metropolitan Gaming further underlines Ezugi’s commitment to delivering tailored, high-quality live gaming experiences to regulated markets worldwide.
