Partnership expands access to premium live dealer games across key US states and Ontario
Strengthening a Longstanding Collaboration
Evolution, a global leader in live casino solutions, has expanded its partnership with PokerStars, securing an exclusive deal to supply its live dealer portfolio across North America. The extension reinforces a strategic relationship between the two brands, both underlining their commitment to innovation and premium gaming experiences.
Under this agreement, Evolution will provide its full suite of live casino titles, including blockbuster games like Crazy Time, Lightning Roulette, and Craps, alongside classic table games such as roulette, blackjack, and baccarat.
Target Markets: US and Ontario Expansion
The integration will initially cover four jurisdictions—New Jersey, Michigan, Pennsylvania, and Ontario—where PokerStars already maintains a regulated online presence. These markets are among the most competitive in North American iGaming, with operators vying for player engagement through premium content offerings.
According to Marcus Huber, CCO of Evolution North America, “This agreement is a testament to the strength of our relationship and our shared commitment to delivering the very best Live Casino experience to players across the US.”
PokerStars’ Evolution in the US Market
PokerStars, once a dominant force in the early 2000s online poker boom, has successfully navigated shifting US regulations to remain a key player in online gaming. Since its acquisition by Flutter Entertainment in 2020, the brand has diversified beyond poker into broader casino offerings, leveraging partnerships like this one to boost market share.
The addition of Evolution’s cutting-edge live casino portfolio provides PokerStars with differentiated content, appealing to both casual players and high-value customers seeking immersive, real-time gaming.
Market Implications and Outlook
This collaboration not only strengthens Evolution’s footprint in the growing US iGaming sector but also signals a strategic move by Flutter to enhance PokerStars’ competitive edge. Live dealer games have become a major revenue driver in regulated markets, and exclusive partnerships give operators a clear advantage.
With Crazy Time, which launched in Michigan and New Jersey last year, already proving popular, Evolution’s expanded offering is expected to boost engagement and retention for PokerStars.
As US states continue to open up to regulated iGaming, this deal positions both Evolution and PokerStars to capitalize on future growth opportunities.
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