Renewed Partnership Aims to Unite Fans as Nigeria Targets Fourth AFCON Crown
Leading African sportsbook Bet9ja has reaffirmed its commitment to Nigerian football by extending its support for the Super Eagles ahead of the Africa Cup of Nations (AFCON) 2025, scheduled for December in Morocco.
The renewed collaboration is anchored by the relaunch of the “Let’s Do It Again” campaign, first introduced during AFCON 2023, and co-developed with Nigerian Football Federation (NFF) partner Sportdotcom. This campaign seeks to galvanize nationwide support and inspire belief as the Super Eagles chase a fourth continental title, having previously triumphed in 1980, 1994, and 2013.
Symbol of Unity Ahead of Key Competitions
The announcement comes as the national team gears up for the Unity Cup — a four-nation tournament set to take place at Brentford’s Gtech Community Stadium in London. Nigeria will square off in semi-final fixtures against Ghana, Jamaica, and Trinidad & Tobago on 27 and 28 May, with the final set for 31 May.
This competition serves as both a preparatory stage and a fan engagement initiative in the lead-up to AFCON 2025, where Nigeria has been drawn into Group C alongside Tunisia, Tanzania, and Uganda.
Reflections on Near Miss and Future Aspirations
Nigeria’s last AFCON campaign ended in heartbreak with a 2-1 loss to host nation Ivory Coast in the 2024 final. That narrow defeat has only intensified the team’s resolve — and with Bet9ja’s backing, there’s renewed momentum behind the dream of bringing the trophy home.
Kunle Soname, Chairman of Bet9ja, expressed confidence in the campaign’s impact:
“We’re proud to renew our support for the Super Eagles as they ramp up preparations for another tilt at the AFCON title. Football remains a unifying force across Africa, and this partnership reflects our deep commitment to the game, the fans, and the future of Nigerian sport.”
More Than a Campaign – A Movement
Toyosi Oyetunji, Senior Partner at Sportdotcom, noted that this year’s campaign would build on the excitement and solidarity generated in the previous tournament:
“The buzz we created during the last tournament was just the beginning. This time, we’re bringing more energy, more passion, and an unshakable belief in our team. As the Super Eagles chase a historic fourth title, we’re rallying Nigerians everywhere to dream big and stand united.”
A Platform for National Pride
The “Let’s Do It Again” campaign is expected to feature digital activations, fan challenges, and community-driven initiatives designed to connect the Nigerian diaspora and home-based fans. With over 200 million people and a long-standing passion for football, Nigeria stands as one of Africa’s footballing powerhouses, and Bet9ja’s continued involvement signals a strong endorsement of that legacy.
As the countdown to AFCON 2025 begins, this partnership symbolizes more than just sponsorship — it represents a call to unity, pride, and belief in the beautiful game.
