Hall 7 at ICE Barcelona 2027 will bring together major technology, payments, cloud, cybersecurity and fintech companies as the gaming industry expands its technology ecosystem.
Major global technology and financial services companies are set to play a prominent role at ICE Barcelona 2027, with Amazon Web Services (AWS), PayPal, Mastercard, Cloudflare and Aircash among the companies confirmed to exhibit in the event’s newly established Hall 7.
The new exhibition space is designed to highlight the growing relationship between the gaming industry and the wider technology sector. It will bring together companies working across areas including artificial intelligence, fintech, cloud infrastructure, cybersecurity, compliance and game development.
The participation of major global brands signals the increasingly important role that technology infrastructure and financial services play in the development of modern gaming businesses.
Hall 7 expands ICE Barcelona’s technology focus
Hall 7 has been developed as a dedicated environment where gaming companies can engage with technology providers and explore solutions supporting the next generation of digital gaming.
Alongside AWS, PayPal, Mastercard and Aircash, other companies confirmed for the hall include Microsoft Azure, Shield, Cloudflare, Fingerprint and Radar.
The range of exhibitors reflects the different technological requirements of today’s gaming businesses. Cloud computing and infrastructure can support scalable digital platforms, while cybersecurity and compliance technologies are becoming increasingly important as operators manage large volumes of customer and transaction data.
Payment technology is also expected to form an important part of the hall, with companies such as PayPal, Mastercard and Aircash bringing expertise from the wider financial technology ecosystem.
Connecting gaming with wider technology
Hall 7 is intended to create greater interaction between traditional gaming businesses and companies operating outside the conventional boundaries of the gambling sector.
According to the event organisers, the gaming industry is increasingly influenced by developments taking place across the broader technology and financial services markets. The new hall is therefore designed to provide a space where operators, suppliers and technology companies can explore emerging solutions and potential business opportunities.
Margaret Dunn, Portfolio Director responsible for ICE Barcelona, highlighted the changing technology landscape surrounding the gaming industry and the importance of bringing different sectors together.
The participation of major companies such as AWS, PayPal, Mastercard, Cloudflare and Aircash demonstrates the growing interest of technology and fintech businesses in the gaming sector and its evolving digital infrastructure.
Advisory board supports Hall 7 development
The development of Hall 7 has also involved an advisory board made up of senior technology executives from both the gaming industry and the wider technology sector.
The advisory structure is intended to ensure that the new space reflects the practical requirements of gaming operators, suppliers and technology providers.
By bringing these groups together, the organisers aim to create an environment focused not only on showcasing products, but also on addressing some of the technology challenges facing the industry.
Areas such as artificial intelligence, cybersecurity, cloud services, payments, compliance and digital identity are increasingly interconnected within online gaming operations. Hall 7 is designed to reflect this convergence.
ICE Barcelona prepares for 2027
ICE Barcelona 2027 will take place at Fira Barcelona Gran Via from January 18 to 20, 2027.
With Hall 7 adding a dedicated technology and innovation dimension to the event, ICE Barcelona is set to provide a platform for gaming companies to engage with technology providers from a broader range of industries.
The presence of global technology and financial brands also underlines the increasingly interconnected nature of the gaming ecosystem, where payments, cloud infrastructure, cybersecurity, data and emerging technologies are becoming integral components of the industry’s continued digital development.
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