The newly licensed operator, backed by Noventis SAS, is targeting Ivorian players with sports betting, online casino products and locally integrated Mobile Money payments.
Bet360 has entered Côte d’Ivoire’s regulated sports betting and online gaming market, adding a new operator to the country’s increasingly competitive digital gambling sector.
The platform, operated by Noventis SAS, officially launched in Côte d’Ivoire on April 28, 2026, following the issuance of a licence by the Loterie Nationale de Côte d’Ivoire (LONACI). The launch places Bet360 within the country’s domestic regulatory framework as it seeks to establish a presence among local sports betting and online gaming customers.
The operator has built its offering around a combination of sports betting, live betting and casino products, while placing particular emphasis on payment methods that are familiar to customers in Côte d’Ivoire.
Mobile Money at the centre of the platform
One of Bet360’s key features is its integration of Mobile Money for deposits and withdrawals.
The platform supports payment options including Orange Money, MTN Money, Moov Money and Wave, allowing customers to use established mobile financial services rather than relying exclusively on bank cards or third-party payment platforms.
The approach reflects the importance of mobile payments within Côte d’Ivoire’s digital economy and provides Bet360 with a locally adapted payment infrastructure.
The operator has positioned the platform around a mobile-first experience, with users able to access its betting and gaming services through digital devices.
Sports betting and live markets
Bet360 offers betting markets across several major sports, with football, basketball and tennis among the sports available on the platform.
Its sportsbook includes pre-match and live betting markets, giving customers the ability to place wagers while sporting events are taking place. The platform also promotes features such as enhanced odds, combination betting and cash-out functionality.
Football forms a significant part of the offering, with markets covering major international competitions as well as football competitions relevant to African audiences.
The expansion of Bet360 adds another locally licensed sportsbook to a market where operators are increasingly competing on product range, mobile accessibility, payment convenience and customer experience.
Online casino expands the offering
Alongside its sportsbook, Bet360 has launched an online casino component.
The casino portfolio includes slots, live casino games, table games and other online gaming products, giving customers access to multiple forms of gaming through a single platform.
The combination of sports betting and casino products allows the operator to target customers across different segments of Côte d’Ivoire’s online gaming market rather than focusing exclusively on sports wagering.
The platform’s casino proposition also forms part of its broader strategy to establish Bet360 as a multi-product gaming destination.
Localised experience for Ivorian players
Bet360’s entry into the market is built around localisation. The platform operates in French, incorporates locally relevant payment methods and provides access to both sports betting and casino products.
The operator also promotes responsible-gaming information and age restrictions as part of its platform offering.
For a newly licensed operator, establishing a locally adapted customer experience will be an important part of competing in Côte d’Ivoire’s regulated online gaming environment.
Growing competition in Côte d’Ivoire
Bet360’s arrival comes as Côte d’Ivoire continues to develop its regulated online betting and gaming market.
The launch of another LONACI-licensed operator highlights the increasing interest in the country’s digital gaming sector and the growing importance of local payment infrastructure, mobile accessibility and diversified gaming products.
For Noventis SAS, the Bet360 launch provides an entry point into this market with a platform combining sports betting, live wagering, casino gaming and Mobile Money transactions.
As competition develops, operators will increasingly need to balance product innovation with regulatory compliance, responsible gaming and services adapted to the needs of local customers.
Bet360’s launch therefore represents another development in Côte d’Ivoire’s evolving online gaming landscape, with the newly licensed operator seeking to establish its position through a combination of regulated operations, mobile-focused services and a broad sports and casino offering.
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