Sportsbook Technology Provider Enters the Netherlands Amid European Growth Strategy
Altenar, a leading sportsbook and iGaming software provider, has officially entered the regulated Dutch market through an expanded partnership with long-term client Starcasino. The move marks a major milestone in Altenar’s strategic push into regulated European jurisdictions and strengthens its presence in Western Europe.
The collaboration between Altenar and Starcasino first began in Belgium in 2022, where Altenar supplied a full-service sportsbook solution across both online and retail platforms. The success of that relationship has laid the groundwork for this latest geographic expansion, with Altenar now powering Starcasino’s sportsbook launch in the Netherlands.
Compliant and Scalable Sportsbook Platform
The extension of the agreement aligns with Altenar’s philosophy of entering strictly regulated markets via trusted partners. The company has built a reputation for delivering scalable, customisable, and compliance-driven solutions, which continue to find traction with operators looking to expand under tight regulatory frameworks.
Alejandro Cazorla, Sales Manager at Altenar, expressed confidence in the move:
“We’re proud to support Starcasino’s expansion from Belgium into the Dutch market – a significant milestone in our collaboration since 2022.
This growth reflects the strength of our sportsbook platform, built with the flexibility to innovate and the rigour to meet complex regulatory demands.”
Altenar’s Dutch debut follows recent technological upgrades, including the integration of advanced sports data solutions from FeedConstruct, which enhance betting experiences with real-time insights and data accuracy.
Starcasino Targets Dutch Sports Enthusiasts
Starcasino, known for its unique promotional tools and competitive odds, is leveraging Altenar’s technology to enter the highly regulated Dutch market with confidence. The brand believes that combining its marketing prowess with Altenar’s backend stability will appeal to a growing base of sports bettors in the Netherlands.
Pieter van den Bos, Director at Starcasino, stated:
“Following the success of our collaboration with Altenar in Belgium, Starcasino is thrilled to introduce a unique sportsbook platform to the Dutch market.
We firmly believe that Altenar’s cutting-edge features, combined with Starcasino’s competitive odds and exclusive promotional tools, create a fresh and innovative betting experience tailored for sports enthusiasts in the Netherlands.”
A Strategic European Expansion
This launch represents Altenar’s first official entry into the Netherlands, further cementing its role as a preferred sportsbook provider across Europe. It also follows Starcasino’s recent deal with Air Dice, aimed at expanding its Dutch content portfolio and differentiating its offering in a competitive market.
As the Dutch online betting market continues to mature under the oversight of the Kansspelautoriteit (KSA), Altenar’s move through an existing, licensed operator positions it advantageously for sustained success.
