Company targets 5% annual growth, CSR expansion, and digital transformation following Kindred acquisition
FDJ United Outlines Bold 2028 Financial and ESG Goals
French national lottery and gaming operator FDJ United has unveiled its financial and non-financial roadmap during its Capital Markets Day, highlighting ambitious targets for 2025 and beyond. The group is charting a course toward becoming Europe’s most responsible and diversified betting and gaming operator, aligning financial performance with strengthened corporate social responsibility (CSR).
At the core of FDJ’s financial strategy is a projected annual organic revenue growth rate of 5% through 2028. This mirrors the company’s consistent growth from 2019–2024, during which revenue nearly doubled from €2.1bn to €3.8bn, a testament to its post-IPO evolution. The recurring EBITDA margin, expected to hold above 24% in 2025, is set to climb to 26% by 2028, illustrating strong operational efficiency.
Kindred Integration and the ‘Play Forward 2028’ Vision
A major contributor to this new phase is FDJ’s acquisition of a 90.6% stake in Kindred Group in late 2024 for €2.5 billion. This strategic consolidation is central to the ‘Play Forward 2028’ plan, expanding FDJ’s international footprint, accelerating its shift to digital platforms, and diversifying revenue streams.
CEO Stéphane Pallez emphasized the transformation:
“2025 is a pivotal year for the Group, with the consolidation of Kindred… ‘Play Forward 2028’ opens a new chapter… to assert our position as Europe’s leading responsible betting and gaming operator.”
This forward-looking strategy is aimed not just at increasing shareholder value, but also at reinforcing public trust in FDJ’s operations by embedding sustainability and player protection at the heart of its business.
Stronger CSR Commitments: Profit with Purpose
FDJ’s updated commitments go beyond growth. The group plans to increase contributions to social and environmental causes to 5% of total profits by 2030, nearly doubling from 2.7% in 2024. This pledge underscores a more purpose-driven direction for the operator, aiming to positively impact communities while delivering returns.
Moreover, FDJ has pledged to reduce revenue from high-risk gamblers, though the exact target has not yet been disclosed. This aligns with ongoing efforts to fortify responsible gaming measures and counter problem gambling—especially relevant as regulators across Europe tighten oversight of online betting behavior.
Outlook: Diversified, Digital and Decentralized
FDJ United is positioning itself at the crossroads of financial growth and ethical leadership. With Kindred’s integration, a more digital-forward portfolio, and robust CSR goals, the company is evolving into a modern, regulated, and socially conscious operator.
As the European gaming landscape becomes more competitive and compliance-driven, FDJ’s approach sets a benchmark for how legacy gaming operators can pivot into the future—balancing profitability with accountability.
