Smart Studio technology enables faster, flexible rollout of localised content
Pragmatic Play has deepened its partnership with Ontario-based operator Bet99, expanding its live casino portfolio while also deploying its new Smart Studio technology. The update brings a range of fresh live dealer experiences to the Bet99 platform, including Roulette variants, Speed Baccarat, and Blackjack X, as part of a broader push to customise and scale live content offerings in regulated markets.
Smart Studio: Branded Tables, Streamlined Setup
A central feature of this expansion is Bet99’s adoption of Smart Studio, a technology solution developed by Pragmatic Play that enables multiple brands to appear across shared live tables. This approach offers a cost-effective alternative to traditional bespoke studios, reducing setup time and investment while preserving brand identity.
Thanks to Smart Studio, six Bet99-branded live tables are now active, showcasing tailored versions of Blackjack, Baccarat and Roulette that reflect the operator’s visual identity and user experience preferences.
Irina Cornides, COO of Pragmatic Play, noted:
“Smart Studio provides a wealth of customisation and localisation opportunities. We’re delighted to deliver even more of our premium live casino content to Bet99’s players in Ontario.”
Focus on Ontario: Local Compliance Meets Custom Appeal
Ontario remains a key jurisdiction in Pragmatic Play’s strategy, with strong demand for regionally compliant and brand-localised gaming experiences. By integrating Smart Studio, Bet99 can not only meet regulatory requirements but also differentiate its live casino presence in an increasingly competitive market.
Bet99 CEO Jared Beber expressed enthusiasm about the upgrade:
“We now offer six Bet99 branded Live Casino tables, and we’re excited to grow our partnership with Pragmatic Play. Their live casino content allows us to provide a more immersive and unique gaming experience.”
A Broader Growth Strategy
This announcement adds to a busy period for Pragmatic Play and its affiliated platforms. Recent milestones include a migration deal with QuinnBet and a jackpot integration with ThrillTech via Pragmatic Solutions’ PAM platform. These moves reflect a broader commitment to delivering scalable and localised content across sportsbook and casino verticals.
For Bet99, the new additions represent both a content enhancement and a branding opportunity, aligning with the operator’s goal to stand out in a province that’s quickly becoming one of North America’s most dynamic online gambling markets.
With customised content, streamlined deployment, and premium game titles now in place, the Bet99-Pragmatic Play partnership is clearly positioned for continued growth in Ontario and beyond.
