Leadership transition marks a new era for Australia’s largest lottery operator
Appointment of a Seasoned Lottery Leader
The Lottery Corporation, Australia’s premier lottery operator, has announced the appointment of Wayne Pickup as its new Managing Director and CEO, effective 24 November 2025. The appointment comes as part of a strategic leadership transition following the planned retirement of current CEO Sue van der Merwe.
Pickup, who brings over 25 years of experience in the global lottery industry, will initially take on an observational role while awaiting regulatory approvals. During this period, van der Merwe and the Executive Leadership Team will maintain operational oversight to ensure a seamless handover.
Background and Industry Expertise
Wayne Pickup’s career spans a series of influential leadership positions, including his most recent role as CEO of Allwyn North America, where he served for over seven years. His expertise spans technology integration, product innovation, and game management, all crucial for driving growth in a competitive lottery market.
Chairman Dr Doug McTaggart emphasized Pickup’s “diverse skill set and deep understanding of high-performing lottery businesses” as essential assets to the company’s future trajectory.
Notably, Pickup is no stranger to the Australasian lottery landscape, having previously served as Chief Executive of Lotto New Zealand, where he championed digital transformation and customer-focused innovations.
Compensation and Strategic Vision
The incoming CEO’s compensation package underscores the significance of this appointment. Pickup will receive an annual base salary of AUS$1.5 million (US$1 million), complemented by a AUS$500,000 cash sign-on bonus.
In a statement, Pickup expressed enthusiasm for his new role, highlighting Australia’s “tremendous potential for innovation and growth” in the lottery sector. He pledged to leverage his expertise to enhance customer experience while driving shareholder value.
Transition and Market Outlook
The leadership change occurs at a time when the Australian lottery market is experiencing rapid digitalization and increasing competition from emerging gaming formats. The Lottery Corporation, known for its strong retail presence and nationwide reach, is positioning itself to expand in digital channels and new gaming verticals under Pickup’s leadership.
The company remains focused on sustaining its market dominance while exploring opportunities for innovation, aligning with global industry trends seen in markets across Europe, North America, and Asia-Pacific.
Looking Ahead
With regulatory approvals pending and a structured transition in place, The Lottery Corporation is poised to enter a new phase of strategic growth. Pickup’s leadership, coupled with the company’s robust market position, is expected to shape the future of lotteries in Australia—delivering innovation for customers and strong returns for investors.
Meanwhile, Allwyn North America has commenced its search for Pickup’s successor, thanking him for his years of transformative leadership.
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