20-Year Collaboration Powers Continued Growth in Polish Scratchcard Market
A Strategic Alliance Reinforced
Scientific Games has solidified its presence in Poland with a newly extended agreement to supply instant scratchcard games to the nation’s state-owned operator, Totalizator Sportowy. The renewed partnership builds upon a collaboration of over two decades, a period during which both entities have helped shape and expand Poland’s lottery landscape.
The extended agreement ensures that Polish lottery players will continue enjoying access to a diverse portfolio of instant win products, ranging from classic scratchcards to technologically enhanced holographic offerings. Notably, the most recent hit, PLN30 GIGA 7, was developed using Scientific Games’ cutting-edge Dimension holographic technology, adding a dynamic, tactile layer to the gameplay experience.
Growth Indicators: 20% Surge in Sales
Highlighting the strength of this relationship, scratchcard sales in Poland have increased by 20% over the past three years. This rise can be attributed to the combination of innovative game design, strategic marketing, and the increasingly sophisticated preferences of lottery consumers. With Scientific Games’ expertise and local insight from Totalizator Sportowy, the market continues to mature.
Paul Dures, Lottery Sales Director EMEA at Scientific Games, emphasized the significance of this momentum:
“We look forward to continuing our work to drive meaningful growth for the scratchcard games in Poland, creating more innovative and attractive games for players.”
This upward trajectory reflects wider global trends, where instant games are outperforming traditional draw-based products, particularly in younger demographics seeking immediate gratification.
Scientific Games: A Global Powerhouse in Lottery Innovation
Headquartered in the U.S., Scientific Games supplies products to over 110 countries, and its footprint in Europe includes more than 50 national and regional lotteries. Recently, the company was awarded a supplier license in the UAE, a move that further solidifies its global ambition and adaptability to emerging regulated markets.
In addition to geographic expansion, Scientific Games is diversifying its content through strategic IP licensing. Its collaboration with Hasbro, alongside Pixiu Gaming, will see classic titles like Monopoly and Battleship turned into immersive digital lottery experiences. This approach seeks to capture both nostalgia-driven players and new digital-first audiences.
The Road Ahead in Poland
For Totalizator Sportowy, the partnership represents not only continuity but evolution. As part of its mission to offer “fun, modern scratch experiences,” the operator is expected to continue deploying premium and novelty game formats. The focus on player engagement, backed by analytics and game science, is what both companies believe will keep scratchcards relevant in a competitive entertainment ecosystem.
Katarzyna Woźnica-Borkowska, Manager of Instant Products at Totalizator Sportowy, echoed this sentiment:
“We are delighted to continue working with Scientific Games to offer fun, modern scratch experiences.”
Conclusion: A Model for Lottery Sector Growth
This renewed collaboration between Scientific Games and Totalizator Sportowy serves as a case study in effective, long-term lottery partnerships. With innovation, data-driven product development, and responsible gaming as central pillars, the duo is poised to keep scratchcard products vibrant in Poland’s maturing lottery market.
As regulatory environments tighten and digital competition intensifies, such strategic alliances may become the benchmark for sustainable growth across global lottery sectors.
