Deal brings Money Train 4, Temple Tumble 2, and network content to Sportbet.it’s platform
Relax Gaming has reinforced its foothold in the Italian online gaming market by launching its premium slot titles on Sportbet.it, a prominent operator in the region. The collaboration, announced days after Relax licensed a new slot mechanic, marks another strategic step in the supplier’s pan-European expansion strategy.
The new content agreement includes Relax’s proprietary games such as Money Train 4, Temple Tumble 2, and Iron Bank, alongside titles from its acclaimed Powered By Relax and Silver Bullet partner programs. These partner networks allow independent studios to distribute games through Relax’s established aggregation infrastructure.
Strengthening the Italian Offering
Sportbet.it, which currently works with over 35 content providers, now gains access to some of Relax Gaming’s most celebrated titles, broadening its appeal among Italian slot players. The addition is designed to support Sportbet.it’s strategy of curated portfolio expansion and increased player engagement through high-performance content.
“Partnering with Sportbet.it represents a valuable step in strengthening our presence in the Italian market,” said Graziano Pozzi, Senior Account Manager at Relax Gaming.
“Their platform is highly established and well-curated, and we see clear alignment in how both companies approach growth and customer engagement.”
Integration Follows Licensing of ClusterBreaker Mechanic
The announcement follows Relax Gaming’s 4 June deal to licence the ClusterBreaker mechanic from Stakelogic—a feature that enables dynamic symbol splitting to enhance compact mobile-first slot gameplay. The move reflects the company’s broader focus on innovation-driven aggregation, ensuring that mobile and regional preferences are integrated into game design.
The ClusterBreaker integration is expected to debut across Relax-partnered studios in late 2025.
Wider Strategic Growth: Central & Eastern Europe Next
The Sportbet.it launch comes on the heels of several expansion efforts by Relax Gaming this year. In May, the company opened a new office in Belgrade to better support Central and Eastern European operations. Its continued licensing of proprietary features and mechanics is part of a long-term B2B model aimed at rapid localisation and differentiated content delivery.
Industry Context
Relax Gaming’s steady entry into regulated European markets, including Italy, Sweden, and the Netherlands, highlights the increased importance of modular content ecosystems and aggregator-led growth strategies in a competitive supplier landscape.
With localised launches, proprietary mechanic licensing, and increasing ties to regional operators like Sportbet.it, Relax Gaming appears set to deepen its European market share in 2025 and beyond.
