Deal expands marketing reach for fast games and slots across multiple regions
Strategic Alliance to Leverage Affiliate Power
Innovative game developer Galaxsys has entered into a distribution agreement with First Look Games, aiming to enhance the exposure of its growing portfolio of slot and fast games. Through this partnership, Galaxsys will gain direct access to over 1,000 affiliates who collectively reach more than 20 million players worldwide.
The agreement allows Galaxsys to upload promotional assets, game demos, and branded materials to First Look’s B2B platform, enabling affiliates to create targeted content that engages users across regulated markets.
Affiliate Marketing: A Driver for Regulated Growth
First Look Games is widely recognised for its ability to connect game studios with a broad network of affiliate publishers, helping suppliers amplify their reach in Europe, Latin America, and Asia. Affiliates using the platform can access pre-launch information, marketing packs, and even demo versions of upcoming games to generate early buzz.
Tom Galanis, CEO of First Look Games, highlighted the significance of the partnership:
“Fast games are having a real moment right now, and Galaxsys is at the heart of that trend. Its titles not only grab players’ attention but also keep them coming back.”
Galaxsys: Innovating with Short-Format Games
Galaxsys has built a reputation for developing interactive, short-format games that go beyond traditional slot mechanics. These products cater to a new generation of players who prefer quick, engaging experiences over longer gameplay sessions. By partnering with First Look Games, the developer can now better communicate the unique selling points of its titles to affiliates and, ultimately, to end-users.
Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, said:
“First Look’s platform provides affiliates with everything they need to promote our titles effectively, from marketing tools to demo access. This will help us scale our presence in competitive markets.”
Market Context and Industry Trends
The move mirrors similar collaborations, including First Look Games’ partnership with BGaming in 2024, which provided affiliates with access to content libraries and compliance features like AgeChecked for player verification. The success of such agreements underscores the critical role affiliates play in driving game discovery while ensuring regulatory standards are met.
Positioning for Future Growth
The partnership signals Galaxsys’ intent to strengthen its footprint across high-potential markets, leveraging affiliate channels as a cost-effective and scalable growth strategy. As fast games continue to rise in popularity and regulatory frameworks evolve, this collaboration positions Galaxsys to capitalise on emerging trends while maintaining a strong focus on compliance and player engagement.
