Strategic partnership to deliver tailor-made iGaming titles for Hard Rock Bet Casino
Bragg Gaming has deepened its relationship with Hard Rock Digital through a newly signed exclusive content development agreement that will bring custom-made online casino games to the Hard Rock Bet Casino platform. The deal signifies a strategic move to enhance Hard Rock’s digital gaming appeal while advancing Bragg’s position as a go-to content supplier in the U.S. iGaming market.
Custom iGaming Content Tailored for U.S. Players
Under this partnership, Bragg will design and produce a unique slate of casino games exclusively for Hard Rock Bet. While exact details on the types of games have not been disclosed, Bragg’s internal development arms—Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic—are all renowned for producing slot content. Additionally, Spin Games, a Bragg subsidiary with a strong U.S. presence, brings expertise in classic three-reel slots, table games, and keno, suggesting a broad scope for the new portfolio.
These new titles will initially be launched in New Jersey, where Hard Rock Bet is licensed, with future expansion into other U.S. jurisdictions on the horizon.
Leadership Insights and Strategic Direction
Garrick Morris, Bragg’s SVP Commercial for the U.S. and Canada, emphasized the impact of this deal:
“This enhanced partnership highlights our focus on growing our footprint as a key online casino supplier in the U.S.”
The company’s recently appointed EVP of Group Content, Scott Milford, is also expected to play a pivotal role in overseeing the rollout and content strategy, marking one of his first major contributions to Bragg’s evolving U.S. agenda.
Hard Rock Digital Eyes Differentiation Amid 2,900+ Titles
For Hard Rock Digital, the move is about creating a competitive edge in a crowded market. Rich Criado, VP of Casino at Hard Rock Digital, noted:
“These upcoming games are designed to stand out among the over 2,900 titles already available on Hard Rock Bet Casino.”
The statement underscores the brand’s ambition to deliver exclusive, branded experiences that differentiate its offering in states like New Jersey, where online gaming competition is fierce.
A Growing Template for Industry Collaboration
Bragg’s model of providing proprietary gaming content to major U.S. operators is becoming a cornerstone of its North American strategy. This deal mirrors a similar agreement struck with Caesars, which also allows the operator to use Bragg’s content framework to develop in-house titles.
As the U.S. iGaming market matures, exclusivity and brand-aligned content will be crucial in retaining customer loyalty. With this deal, Bragg and Hard Rock are staking a claim to the future of personalized, premium digital casino entertainment.
