Better Collective Exceeds 5% Treasury Share Threshold as Buyback Programme Continues

Company to Call Extraordinary Meeting in January 2026 to Vote on Cancelling All Treasury Shares

Better Collective has confirmed that it now holds 3,105,020 treasury shares, representing 5.01% of the company’s total share capital, officially surpassing the 5% ownership threshold related to its outstanding shares and voting rights. The development comes as part of the company’s ongoing share buyback strategy, which has accelerated in recent months.

This update follows the release of the company’s Q2 2025 financial results, which revealed a challenging quarter for the digital sports media group. Revenue fell 18% to €82 million ($96 million), while EBITDA before special items declined 21% to €23 million. Despite these drops, Better Collective highlighted that its ongoing €50 million annualised cost-savings programme has played a key role in maintaining financial flexibility, enabling continued buybacks and plans for future share cancellations.

The company’s active buyback programme, first announced in regulatory release no. 55, remains ongoing and is set to run until 4 March 2026. As of 8 December 2025, approximately €6.07 million remains available for additional share purchases.

Looking ahead, Better Collective will convene an extraordinary general meeting (EGM) during the week starting Monday, 5 January 2026. At the meeting, shareholders will be asked to vote on a proposal to cancel all treasury shares currently held by the company, effectively reducing its total share capital. A formal notice detailing the agenda and the implications of the proposed share cancellation will be published in accordance with regulatory guidelines.

If approved, the cancellation will reduce the number of outstanding shares, a move that could influence metrics such as earnings per share (EPS) and alter shareholder voting proportions.

Beyond its financial restructuring efforts, Better Collective has continued expanding its strategic offerings. Recently, the company partnered with X (formerly Twitter) to launch its AI-powered Playbook across the US, following the product’s initial roll-out in September. The initiative is part of the group’s shift toward retention-driven betting solutions, complementing its traditional performance marketing model.

Better Collective emphasised that all updates, including buyback progress and corporate actions, are disclosed in line with Section 31 of the Danish Capital Markets Act.