41 broadcasters to air iconic Flat race in 170 countries across TV, digital, air and sea
The 246th running of the Betfred Derby at Epsom Downs is poised to make global history—not only on the turf, but across the airwaves. Thanks to a robust international broadcasting strategy led by Racecourse Media Group (RMG) and HBA Media, this year’s Derby will be broadcast by a record 41 broadcasters, reaching audiences in 170 countries—the largest footprint in the event’s storied history.
A Global Broadcast Milestone
The landmark expansion, coordinated in partnership with The Jockey Club, underscores the Derby’s stature as a flagship event in the international flat racing calendar. Networks such as ESPN/Disney+ (Latin America and Caribbean), FanDuel TV (US), and SuperSport (Africa) headline the list of media partners. New entrants, including FanCode (India), D-Smart (Turkey), and Sportsnet (Canada), represent a deliberate push into high-growth, emerging betting markets.
The race’s inclusion in the World Pool simulcast schedule—a global pari-mutuel betting initiative led by the Hong Kong Jockey Club—further amplifies its international exposure, with major Asian audiences tuning in via HKJC TV.
On Land, Air, and Sea
Not only will fans on the ground enjoy unprecedented access, but so will those on the move. Global in-flight and maritime sports channels Sport 24 and Anuvu will beam the Derby into airplane cabins and cruise ships worldwide, extending the Derby’s reach far beyond the racetrack.
In the UK and Ireland, Racing TV will broadcast the race in over 12,000 pubs and clubs, while BBC Radio 5 Live and talkSPORT will offer comprehensive radio coverage.
Flexible Programming for a Varied Audience
To cater to diverse international broadcasters, RMG and HBA Media have prepared two distinct formats: a full World Feed and a Crown Jewels Racing programme, hosted by Aly Vance. This modular approach allows for both in-depth horseracing coverage and concise packages suitable for general entertainment and news networks.
A Long Tradition of Media Innovation
Jim Allen, General Manager of Epsom Downs Racecourse, reflected on the Derby’s historical significance in media:
“The Derby became the first horse race to be filmed in 1896 and the first to be televised live in 1931. Nearly a century on, we’re now seeing over 40 broadcasters deliver the Derby to a global audience across multiple platforms.”
This latest achievement not only solidifies the Betfred Derby’s status as the crown jewel of British flat racing, but also highlights its role as a global sporting spectacle—bridging tradition with modern-day media innovation.
With the eyes of the world watching from five continents—and even from the sky and sea—the 2024 Betfred Derby promises to be a truly worldwide celebration of speed, heritage, and horseracing excellence.
