Betano has officially been unveiled as an Official Tournament Supporter of the FIFA World Cup 2026™ for Europe and South America, further strengthening its growing global footprint in the sports betting and gaming industry. The partnership marks another major milestone for Kaizen Gaming, the parent company behind the Betano brand, as it continues expanding its influence across international football.
The FIFA World Cup 2026™ will be hosted across the United States, Canada, and Mexico from June 11 to July 19, 2026, and will introduce an expanded 48-team tournament format for the first time in the competition’s history.
Betano Continues Its Collaboration with FIFA
This latest agreement represents the third major collaboration between Betano and FIFA in recent years. The company previously partnered with FIFA during the FIFA World Cup Qatar 2022™ as an Official Regional Supporter for Europe and also became an Official Partner of the FIFA Club World Cup 2025™.
The continued relationship highlights FIFA’s confidence in Betano’s brand growth, operational standards, and commitment to fan engagement on a global scale.
FIFA Praises Betano’s Commitment to Responsible Entertainment
FIFA Chief Business Officer Romy Gai welcomed the renewed partnership, emphasizing the importance of working with companies that prioritize integrity and responsible gaming practices.
According to FIFA, Betano has consistently demonstrated strong dedication to creating safe entertainment environments while also delivering engaging experiences for football fans worldwide. The partnership is expected to support fan-focused activations throughout Europe and South America during the tournament period.
Kaizen Gaming Celebrates a Major Milestone
Kaizen Gaming co-founder and CEO George Daskalakis described the agreement as a defining moment for the company’s international journey.
He noted that partnering with one of the world’s most watched sporting events reflects both the company’s rapid global expansion and the growing recognition of Betano as a trusted sports betting brand.
Over the past few years, Betano has significantly expanded its presence across regulated markets in Europe, Latin America, and Africa, becoming one of the fastest-growing names in online gaming.
Focus on Responsible Gaming During the Tournament
As part of its tournament activities, Betano plans to promote responsible gaming tools and player protection initiatives. The company intends to provide features such as:
- Deposit and spending limits
- Time management controls
- Access to responsible gaming resources
- 24/7 customer support services
These measures are designed to encourage safer betting behavior during one of the world’s biggest sporting events.
Fan Engagement Campaigns Planned Across Multiple Regions
Betano is also expected to launch several fan engagement initiatives tied to the FIFA World Cup 2026™. These may include digital promotions, interactive campaigns, and live fan experiences across key football markets in Europe and South America.
The company aims to use the tournament to deepen its connection with football audiences while increasing brand visibility ahead of the global event.
Betano’s Global Momentum Continues
Kaizen Gaming has grown into one of the leading GameTech operators worldwide, employing thousands of people across multiple international markets. The company has also earned industry recognition through awards such as “Operator of the Year” at the EGR Operator Awards and SBC Awards.
With the FIFA World Cup 2026™ expected to attract billions of viewers globally, Betano’s involvement positions the brand at the center of one of the largest sporting spectacles in the world.
