With the iconic Kentucky Derby just around the corner on May 4, 2025, FanDuel has kicked off a full-scale media campaign to boost engagement and wagering for the 151st running of the race. As one of the most anticipated sporting events of the year, the Kentucky Derby represents a major opportunity for FanDuel to showcase its dominance in the U.S. horse racing and sports betting market.
All-in-One Betting Access
One of the standout features of FanDuel’s campaign is its seamless user experience. Fans can bet on all Derby Week races—including the Kentucky Oaks and the Derby itself using one account and wallet across both FanDuel Racing and FanDuel Sportsbook. This integrated betting system simplifies access and appeals to both racing enthusiasts and casual sports bettors, particularly those transitioning from traditional sports betting to horse racing.
Promos to Drive New Sign-Ups
FanDuel offers a $500 No Sweat First Bet for new users—a compelling incentive designed to reduce risk for first-timers. Existing users will also benefit from a special “No Sweat Win Bet” promotion specifically tailored for the Derby. These offers are crafted to attract a wider betting demographic during one of the sport’s biggest weekends.
Wall-to-Wall Coverage on FanDuel TV
FanDuel TV will deliver comprehensive coverage live from Churchill Downs throughout Derby Week. Hosted by seasoned analysts Todd Schrupp, Christina Blacker, and Larry Collmus, the broadcast will feature expert picks, jockey interviews, and behind-the-scenes insights, providing bettors with all the tools to make informed wagers.
Why It Matters
With over $200 million wagered on the Derby in 2024, FanDuel’s strategy aims to capitalize on growing interest in horse racing betting. Their media blitz not only strengthens brand loyalty but also expands reach ahead of one of the biggest betting events in the calendar.
