Free-to-play casino game offers U.S. players a chance to win a daily cruise voucher with no purchase required
Cruise-Themed Sweepstakes Set to Engage Jackpot Party™ Players
Mobile casino game developer SciPlay has teamed up with Carnival Cruise Line to unveil a special sweepstakes event inside the Jackpot Party™ app. Running from 21 July to 4 August 2025, the promotion offers daily cruise vouchers to lucky participants, with no in-app purchases required.
Each day during the two-week event, one U.S.-based player will be randomly selected to receive a Carnival cruise voucher valid for two guests. The initiative not only amplifies user engagement but also reflects a growing trend of gamified promotional marketing in the mobile casino sector.
No Cost, High Reward: How It Works
Unlike many sweepstakes tied to in-app spending, SciPlay’s promotion allows users to enter without making any purchases. Players can register through the sweepstakes section within the Jackpot Party™ app, available on Apple App Store and Google Play.
Participants may submit up to 504 entries during the promotion period, increasing their odds of winning across the 15-day event. The sweepstakes is open to U.S. residents aged 21 or older, and participation is subject to compliance with local laws.
A total of $175,000 worth of cruise vouchers will be awarded throughout the campaign. Each voucher covers a Carnival cruise for two, though travel dates and destinations may be subject to terms defined by Carnival Cruise Line.
SciPlay: Merging Entertainment with Brand Partnerships
A division of Light & Wonder, SciPlay is renowned for its portfolio of mobile social casino games such as Gold Fish Casino Slots™, Quick Hit™ Slots, and Monopoly Slots™. Its flagship title, Jackpot Party™, features free-to-play virtual slot machines using simulated currency — distinguishing it from real-money gambling platforms.
This partnership with Carnival Cruise Line highlights SciPlay’s strategy to broaden user incentives through real-world rewards, a tactic that has become increasingly common among casual and casino-style mobile apps to boost retention and reach.
A Growing Trend in Mobile Gaming Promotions
By offering real-life experiences as prizes, such as vacations or exclusive merchandise, developers are shifting away from purely in-app bonuses. The Carnival partnership signals a stronger blend of experiential marketing and mobile gaming engagement, especially within the social casino genre, which continues to grow in the U.S. despite regulatory barriers to real-money gambling.
As more states discuss online gambling legalization, SciPlay’s free-play model with promotional rewards places it in a strong position to attract and retain users while remaining compliant with legal boundaries.
Final Thoughts
With a strong brand like Carnival Cruise Line and a robust digital platform in Jackpot Party™, SciPlay is effectively leveraging cross-industry appeal to enhance user interaction. The sweepstakes offers an accessible, no-cost path to a luxury experience — an attractive proposition for casual gamers and cruise enthusiasts alike.
As the mobile gaming landscape becomes more competitive, partnerships like this may well shape the next generation of player engagement strategies in non-wagering casino games.
