Kenya may soon become the first African nation to impose targeted restrictions on crash betting games, as lawmakers raise alarms over the soaring popularity and potential harms of Aviator. The game has exploded across Kenya’s digital gambling scene, prompting a call for urgent regulatory intervention that could reshape the country’s online betting landscape.
The Rise of Aviator
Aviator, a fast-paced multiplayer game where players cash out before a virtual plane crashes, has become a sensation among Kenya’s estimated 12 million registered bettors. According to SimilarWeb data, the game commands 38% of online casino traffic and reportedly generated over KSh 18 billion (£107 million) in operator revenues in 2023. Its popularity is especially pronounced among young adults aged 18 to 25.
Regulatory Concerns
A dossier presented by a Kenyan MP highlights serious concerns:
- Ultra-fast gameplay: Outcomes occur every 3–5 seconds, compared to 90 seconds for traditional sports bets.
- Player confusion: Many users misunderstand how odds decrease the longer they wait to cash out.
- Youth access: 67% of users reported discovering the game through TikTok and Instagram ads.
Proposed Reforms
A draft bill proposes:
- Income-based dynamic betting limits
- Mandatory cooldown periods after 30 minutes of continuous play
- In-game warnings highlighting monetary losses in relatable terms (e.g., “KSh 500 = 2 days’ wages”)
Industry Response
Operators argue the game’s 97% RTP is higher than that of slots or sports betting. They warn that sweeping restrictions could lead to over 5,000 job losses, advocating instead for improved responsible gambling tools.
Regional Implications
With Tanzania already capping crash-game payouts and Uganda reviewing similar legislation, Kenya’s decision could set the standard for East African gambling reform. The Betting Control and Licensing Board (BCLB) is currently evaluating global best practices before issuing formal guidance.
