Collaboration brings 7777’s full gaming portfolio to African operators, enhancing content diversity and player engagement across the continent
7777 Gaming has strengthened its presence in Africa with a strategic partnership with BetFounders, marking a key milestone in the company’s international expansion plans for 2026. The alliance is designed to provide African operators and players with access to 7777 Gaming’s full portfolio of high-quality, certified gaming content, supporting both market growth and player engagement.
BetFounders, a leading platform provider across more than 10 African markets, brings in-depth regional knowledge and technical expertise to the collaboration. Through the partnership, operators leveraging BetFounders’ ecosystem will gain access to over 200 titles from 7777 Gaming, including slots, instant win games, crash titles, and iLottery products. This allows operators to offer a diverse and engaging experience for a wide range of players, catering to both casual gamers and high-intensity thrill-seekers.
Highlighted titles such as Mayan Gold, a visually rich instant win game inspired by ancient civilizations, and Don’t Crash, a fast-paced crash game, exemplify the portfolio’s blend of innovation and popular appeal. These games are expected to resonate strongly with African audiences, who increasingly seek mobile-friendly, dynamic, and culturally relevant gaming experiences.
Commenting on the partnership, Elena Shaterova, Chief Commercial Officer at 7777 Gaming, emphasized Africa’s strategic importance: “Africa is a key focus for 7777 Gaming as we enter 2026. The continent presents enormous potential and growing demand for high-quality, reliable content. By partnering with BetFounders, we can expand our reach with a team that understands the local market and shares our commitment to sustainable growth.”
Artur Harutyunyan, CEO of BetFounders, highlighted the benefits for operators and players: “7777’s portfolio combines variety, innovation, and performance, giving operators the tools they need to differentiate themselves in competitive African markets. Together, we are delivering compelling experiences for players while supporting long-term market development.”
This partnership reinforces 7777 Gaming’s ongoing commitment to Africa, building on previous collaborations with operators such as Premier Bet and betPawa. With the African iGaming market set for continued growth in 2026 and beyond, 7777 Gaming is positioning itself as a leading provider of innovative and engaging gaming content across the continent.
