Book of Ra and other classics now live on Lotto24 and Tipp24
Greentube Strengthens Presence in Germany
Greentube, the interactive division of Novomatic, has successfully integrated its portfolio of games into Zeal’s Lotto24 and Tipp24 platforms. This strategic move significantly boosts the company’s footprint in the German iGaming market, giving Zeal customers access to renowned titles, including the legendary Book of Ra series.
The partnership enables Zeal to expand its gaming offering, leveraging Greentube’s reputation for delivering high-quality, secure, and entertaining content. Alex Green, VP of Games at Zeal, expressed excitement over the collaboration, emphasizing that introducing Book of Ra has been a long-term objective due to its strong player recognition.
Book of Ra: A Timeless Favorite
Originally launched in 2005, Book of Ra has become one of the most iconic slot games worldwide, combining adventure themes with engaging mechanics that continue to attract players nearly two decades later. By integrating this title, Zeal not only enhances its entertainment value but also aligns with consumer demand for classic yet reliable gaming experiences.
Julia Schagerl, Greentube’s Regional Manager, highlighted that Zeal’s loyal customer base makes it an ideal partner. The collaboration, she noted, is an important milestone in Greentube’s growth strategy for Germany.
Regulatory Backdrop and Industry Trends
The German iGaming market has faced criticism for its slow regulatory progress and restrictive policies, leading to stagnation and low channelisation rates—currently estimated at 50.7%. However, recent strategic partnerships, including Greentube’s deals with Zeal and bet365, signal potential positive shifts in the market dynamics.
By bringing top-tier content to regulated platforms, these collaborations may help increase channelisation and encourage a more competitive, consumer-friendly environment.
Future Outlook: A Market Ripe for Change
While regulatory hurdles persist, the Greentube–Zeal partnership showcases how innovation and strategic alliances can drive growth even in challenging jurisdictions. If supported by upcoming reforms, Germany’s iGaming sector could see renewed momentum, with players benefiting from improved offerings and safer gaming experiences.
As the industry continues to evolve, Greentube’s move sets a precedent for how content-driven strategies can help operators thrive within a tightly regulated landscape.
