Expanded partnership includes branded slot game and companion podcast
Sky Vegas Strengthens Entertainment Marketing Strategy
Sky Vegas has confirmed its return as the headline sponsor for the upcoming second series of ITV’s hit reality competition The Fortune Hotel, which is set to air every Wednesday and Thursday from August 2025 on ITV1 and ITVX. The partnership underlines Sky Vegas’ commitment to blending entertainment with gaming experiences, following the success of its previous collaborations.
The show, hosted by Stephen Mangan and produced by Tuesday’s Child, places 11 pairs of contestants in a Caribbean resort where they compete for a briefcase containing £250,000 ($334,100). Each episode culminates in an “Early Checkout” elimination twist, keeping audiences hooked throughout the eight-episode run.
New Additions: Branded Slot Game and Podcast Sponsorship
Building on last year’s collaboration, Sky Vegas has expanded its involvement with several new initiatives:
A branded slot game based on The Fortune Hotel, developed in partnership with Banijay Rights, to immerse fans in the show’s suspenseful gameplay.
Sponsorship of Late Checkout, the official companion podcast hosted by Ellie Taylor, which will feature behind-the-scenes insights, contestant interviews and exclusive bonus content.
Additionally, the sponsorship includes 80 seconds of brand presence per episode, encompassing 10-second bumpers on ITVX and STV Player, maximizing exposure across broadcast and digital platforms.
Marketing Impact and Audience Engagement
Sky Vegas’ spokesperson expressed enthusiasm for the renewed collaboration, stating:
“We’re excited to return for a second year with The Fortune Hotel. The show’s mix of sunshine, strategy and suspense really resonated with viewers, and this new series promises even more twists and turns. With our expanded partnership – including the Late Checkout podcast and our new slot game – we’re bringing fans closer than ever to the action.”
This multi-channel engagement approach reflects a wider trend in iGaming marketing, where operators increasingly leverage entertainment formats to strengthen customer loyalty and brand recognition.
Conclusion: A Win-Win for Gaming and Entertainment
The partnership not only enhances Sky Vegas’ brand positioning but also reinforces ITV’s ability to attract high-value sponsors for its popular shows. By integrating interactive gaming experiences and content-driven sponsorship, Sky Vegas is setting a new standard for cross-industry collaborations in the evolving gambling and entertainment landscape.
