Global gambling technology leader Playtech has reported that its trading performance from January to April 2025 remained in line with market expectations, highlighting steady growth across its B2B verticals and a clear focus on long-term strategic transformation.
B2B Growth and US Expansion Drive Early-Year Momentum
The company’s momentum has been significantly driven by gains in Live Casino, Software-as-a-Service (SaaS) offerings, and continued revenue contributions from its long-standing partnership with Caliplay. While Playtech’s direct B2B services agreement with Caliplay ended on 31 March, a revised arrangement has taken effect under which Playtech now owns a 30.8% equity stake in the joint venture. This entitles it to future dividend payments from Caliplay, ensuring ongoing revenue flow without the operational overhead.
Playtech also noted strong US growth, particularly in the Live vertical, which it continues to identify as a “key driver” of global performance. SaaS products, meanwhile, have gained traction across several international operators, offering Playtech higher-margin returns and scalability benefits.
Latin America Faces Regulatory Shifts, but Long-Term Outlook Remains Positive
Playtech acknowledged that regulatory uncertainty in Latin America—notably Brazil’s market transition and temporary VAT implementation in Colombia—has introduced near-term pressure. However, the company remains bullish on long-term regional prospects, underlining the importance of market adaptation and compliance as new regulations take hold.
€2.3 Billion Snaitech Sale Finalised; Massive Shareholder Return Incoming
A major financial milestone was reached on 30 April, as Playtech concluded the €2.3 billion sale of its Snaitech business to Flutter Entertainment. This strategic divestment marks a pivotal shift in Playtech’s business focus, freeing up capital and simplifying operations.
As part of the transaction’s proceeds, Playtech announced a €1.8 billion special dividend, scheduled to be distributed to shareholders on 12 June. In parallel, the company will also redeem €150 million in senior secured notes—originally due in March 2026—strengthening its balance sheet and further lowering debt exposure.
Leadership Transition and Ongoing Operational Streamlining
The company’s Annual General Meeting (AGM) also saw a leadership change, with John Gleasure succeeding Brian Mattingley as Chairman. Gleasure, a Playtech veteran and co-founder of its content division, brings strategic insight to the company’s evolving B2B focus.
Meanwhile, Playtech confirmed that talks are advancing in the planned sale of its German-facing HappyBet operations, with further announcements expected later this year. The move is part of broader efforts to streamline the group’s portfolio and sharpen its strategic alignment.
Expansion into Canada and Continued UK Market Penetration
In line with its international expansion strategy, Playtech has entered the Ontario market through its Eyecon studio in partnership with SkillOnNet, marking the studio’s first venture into Canada. The move signals Playtech’s ambition to scale its footprint in regulated North American jurisdictions.
Earlier in 2025, Playtech also launched over 120 UK-facing bingo sites via ProgressPlay, strengthening its content distribution network and reinforcing its role in the country’s vibrant online gaming sector.
Outlook: Focused, Financially Strong, and Strategically Positioned
With a leaner structure, robust B2B performance, and expanded global reach, Playtech is well-positioned for sustainable growth. The combination of shareholder returns, regulatory agility, and product innovation suggests a confident outlook for the remainder of 2025, even amid changing global market dynamics.
