Kambi Group plc and JOI Gaming, the online arm of the Netherlands-based JVH gaming & entertainment group, have renewed their sportsbook partnership under a multi-year extension. The collaboration ensures that the Jacks.nl brand will continue to rely on Kambi’s full-suite Turnkey Sportsbook solution as it strengthens its position in the regulated Dutch online gambling market.
A Partnership Cemented in Market Momentum
First launched in December 2020, ahead of the Netherlands’ official iGaming market opening in 2021, the partnership between Kambi and JOI Gaming has been instrumental in establishing Jacks.nl as a top-tier sportsbook and casino operator in the country. Jacks.nl has built a loyal user base by combining robust technology with effective player engagement tools.
The renewal of this deal signals the continuation of a successful relationship built on scalability, compliance, and performance. Kambi’s sportsbook platform has empowered Jacks.nl to offer real-time, data-rich betting markets, a critical differentiator in a competitive Dutch landscape.
What the Extended Deal Includes
Under the extended terms, Kambi will provide:
Its full Turnkey Sportsbook, including trading, compliance, and risk management
Kambi Engage, a personalization and marketing suite to boost bettor retention
Seamless third-party integrations to enhance flexibility and content offerings
These features allow Jacks.nl to differentiate its betting product while maintaining high standards of compliance and user experience. The modularity and API-first architecture of Kambi’s platform also mean JOI Gaming can continue innovating while scaling efficiently.
Executive Support for the Renewal
Kambi CEO Werner Becher highlighted the strategic alignment:
“We are delighted to extend our valued partnership with JVH group. The success of Jacks.nl is a testament to the quality of its brand, combined with the power and flexibility of Kambi’s Turnkey Sportsbook.”
Meanwhile, Eric Olders, CEO of JVH gaming & entertainment group, added:
“Kambi’s premium sportsbook has been instrumental in allowing us to become a go-to destination for sports bettors in the Netherlands… We are excited to continue building on this strong momentum.”
Broader Strategic Context: Kambi’s European Vision
The renewal also reflects Kambi’s broader strategy to maintain strongholds in regulated markets, particularly in Europe and North America. As a leading B2B sportsbook supplier, Kambi is focused on long-term operator success, emphasizing sustainable growth, regulatory compliance, and technology-driven engagement.
JOI Gaming has also been proactive in expanding its iGaming footprint. In March 2025, it partnered with Octoplay to diversify its digital casino content offering, further cementing its ambition to be a comprehensive online entertainment provider in the Netherlands.
Conclusion: A Future-Focused Sports Betting Collaboration
As competition in the Dutch market heats up, the extension of the Kambi–JOI Gaming partnership is a strategic move to future-proof Jacks.nl’s sportsbook operations. With cutting-edge tools, a proven tech stack, and a deep understanding of local market dynamics, this renewed alliance positions both parties to thrive in one of Europe’s most promising regulated iGaming markets.
