Allwyn International has reported record-breaking financial results for 2024, with gross gaming revenue (GGR) reaching €8.43 billion (£7.41B / $9.58B), according to its latest trading update. The strong performance underscores the company’s growing dominance in the global gaming and lottery sector, though profitability was tempered by heavy investments in its UK National Lottery operations.
Revenue Growth Across Core Markets
The company’s total group revenue hit €8.8 billion for fiscal 2024, marking a significant year-over-year increase. Excluding newer ventures in the UK, North America, and tech divisions, revenue rose 8% to €4.6 billion, with GGR for these segments also climbing 8% to €4.4 billion. This steady expansion highlights Allwyn’s ability to sustain growth despite economic uncertainties and integration challenges from recent acquisitions.
UK National Lottery: A Strategic Bet
Allwyn’s UK operations contributed to revenue growth, but profitability margins were impacted by upfront investments in modernizing the National Lottery platform. The company is betting on long-term returns as it enhances digital engagement and expands game offerings.
Allwyn
Outlook for 2025
With digital adoption accelerating and new markets coming online, Allwyn is well-positioned for continued expansion. However, balancing investment costs with profitability remains a critical challenge as the company scales its global footprint.
Key Takeaways:
€8.43B GGR in 2024 – a new company record
Digital revenue is up 20%, now 39% of total business
UK investments weigh on short-term margins but aim for long-term gains
Steady 8% growth in core markets despite economic headwinds
