New Configurable Bonus Framework Offers Automated, Targeted and Market-Specific Boosts Across Sportsbook Environments
DATA.BET has rolled out an expanded, fully configurable Bet Boost suite within its sportsbook solution, equipping operators with additional tools to fine-tune odds, drive engagement and execute more sophisticated promotional strategies across global markets.
The upgraded system enables operators to increase odds based on predetermined criteria while maintaining full oversight of financial exposure. According to DATA.BET, the enhanced Bet Boost framework is designed to deliver stronger player engagement and greater promotional flexibility without compromising margin control.
Under the updated features, players gain access to improved odds compared with standard pricing, while operators can deploy boosts selectively across events, markets, competitions or specific user groups. The structure supports a wide range of scenarios, from spotlighting priority fixtures to guiding player decision-making during key promotional windows.
The Bet Boost suite consists of several bonus types tailored for distinct operational needs. Automatic Boosts are activated when players build accumulator bets with a required minimum number of selections. Pre-Generated Boosts allow operators to assemble and promote curated combinations, specific tournaments or high-profile matches across strategic site placements, enabling more focused campaigns.
Bet Builder Boosts apply enhancements to single-event Bet Builder markets, offering operators a way to increase visibility on headline fixtures or themed market groups. Additionally, Boost Tokens serve as one-time personalised bonuses intended for targeted user segments.
All boost types operate within a configurable rules engine that allows operators to define parameters such as eligible bet types, minimum and maximum event counts, stake thresholds, odds ranges, market categories and competition types. This flexibility ensures that promotional creativity can be pursued without undermining risk management frameworks.
Rostyslav Likhtin, Head of Product at DATA.BET, stated that the feature serves as “a powerful engagement engine” aligning operator strategy with user satisfaction. He highlighted its ability to deliver automated, targeted and financially controlled promotional activity across diverse sportsbook environments.
The company emphasised that the expanded suite is built to support an array of engagement models, including amplifying key events, steering user behaviour and implementing more varied promotional mechanics—while preserving operational stability.
The launch follows DATA.BET’s November 2025 partnership with Brazilian sports-tech platform Rei do Pitaco, which integrated the company’s full esports solution, including Odds Feed, Bet Builder and performance widgets. The agreement builds on DATA.BET’s GLI certification in Brazil and forms part of its broader expansion strategy across Latin America.
